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Trade Shows: What’s The Real ROI?

Navigate the Channel

Trade shows have been a staple in the business world for decades. But amidst the hustle and bustle of these events, one question often lingers in the minds of business owners and marketers: What’s the real Return on Investment (ROI) of trade shows? Trade Shows: What’s The Real ROI?

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The Trade Show Countdown: How to Prepare Your Business for a Trade Show

Webbiquity

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. So, you need to get the most out of your participation in every trade show. A key element in optimizing trade show participation is proper advance planning. In 2017, 79% of U.S.

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Old School Trade Shows Are Costing You Time and Money

PathFactory

After deep analysis and some informal inquiries, many of my peers (as well as my internal GTM team) have seen that less is more. In 2022, we saw 3X ROI on the more personalized live (digital) events and as well as webinars compared to large industry trade shows. And we are not alone. The good news?

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Top Cybersecurity Trade Shows for 2019 – Mark Your Calendars

Envy

But join us in making enough hours to at least start mapping out which cybersecurity trade shows you won’t want to miss next year. You know it as well as we do it at this point; going to trade shows is an unparalleled way to network and to learn from the innovators in your industry… Not to mention generate leads.

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Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

The report, however, goes further – ranking trade shows as far and away the most effective demand gen channel in their “BtoB Channel Effectiveness Quadrant,” surpassing (by some margin) even demand gen workhorses like email marketing and PPC. Note: in fairness, the quadrant does designate trade shows as a “high cost” channel.).

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Using AI to improve your trade show follow-up communications

Conversica

Trade shows are an important aspect of bringing products to market. Most marketing teams have some presence at industry trade shows or conferences to promote products directly to customers, participate in panel discussions, meet with analysts, and gain an in-depth view of the overall state of their specific industry.

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Blog: Getting the Most Out of Trade Show Investments

Conversica

Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers. It’s clear that events, trade shows and conferences are big spends for businesses. And while you’re at it, explore the Maximizing Trade Show ROI eBook !