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Hey Marketing: An Inquiry Is Not A Lead

Marketing Insider Group

Here’s just a few examples of the mistakes marketers make when defining inquiries as leads : Every person who signs up for your newsletter, downloads a white paper, or registers for your webcast is not a lead. This is all based on a deep analysis of specific kind of marketing lead that sales people viewed as high quality.

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Marketing For The Small Business: How To Get Started

Marketing Insider Group

SEO traffic and keyword analysis should be part of any company’s business plan. The keyword analysis you’ve done will allow you to identify what people most want to know about your business. Again, your keyword and traffic analysis will help you determine what topics you should focus on when creating content.

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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

comprehensive reports that combine leadership interviews with in-depth analysis, charts, and case studies on data, digital technologies, innovation, and new competition. newsletter, online training courses, seminars, and publications. Newsletters. Financial Brand Forum. Bank Director Program. ICBA ThinkTECH. Reading Room.

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15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

The Content Analysis features provides a deeper look at these types of content by looking at other elements that could impact shares like the day of the week it was published, content length, etc. Use video on Twitter to go over sales question and answer sessions, webcast or webinars, display company culture and more.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Webcasts |. Newsletters |. Research & Analysis. NEWSLETTERS. More Newsletters. Salesforce for Google Apps Webcast. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. LIVE Webcast - The Mainframe is Dead.Long Live the Mainframe?

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Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

Newsletters. “Horvitz says he was surprised that their analysis so closely matched the 1967 result. Sponsored White Papers, Webcasts, and Downloads. Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors. Sponsored White Papers, Webcasts, and Downloads. TechRepublic.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

It's here where I came across the term eco-marketer and I wanted to build on the excellent analysis that they have already provided. Reuse your email newsletters by ensuring they are posted on your website. This is a simple one but it's surprising how many e-newsletters remain only in email format. Reuse your live presentations.