9 Essential Skills for SaaS Growth Marketers
Tomorrow People
JULY 21, 2021
Mike Volpe, CEO of Lola (former CEO of Hubspot). Data Analysis. Like data analysis but forward-facing, quantitative modeling uses historical data to build future projections. A/B and multivariate tests try out different variables (such as copy, design, format) and deliver data to help determine the optimal approach.
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