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9 Essential Skills for SaaS Growth Marketers

Tomorrow People

Mike Volpe, CEO of Lola (former CEO of Hubspot). Data Analysis. Like data analysis but forward-facing, quantitative modeling uses historical data to build future projections. A/B and multivariate tests try out different variables (such as copy, design, format) and deliver data to help determine the optimal approach.

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

Mutiny is indispensable for multivariate testing as well as improving conversion rates via personalized experiences. The platform has a wide array of powerful tools, from keyword research to competitor analysis to PPC analysis, there are plenty of ways you can effectively leverage this platform for SEO and beyond.

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Top 9 Data Analytics Tools for Smarter Marketing Decisions

Outgrow

These are software or platforms designed for the collection, processing, analysis, and visualization of data. It allows you to create A/B tests, multivariate tests, and personalization campaigns. HubSpot Analytics HubSpot Analytics offers robust reporting and analytics features to track the performance of your marketing efforts.

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Top 9 Data Analytics Tools for Smarter Marketing Decisions

Outgrow

These are software or platforms designed for the collection, processing, analysis, and visualization of data. It allows you to create A/B tests, multivariate tests, and personalization campaigns. HubSpot Analytics HubSpot Analytics offers robust reporting and analytics features to track the performance of your marketing efforts.

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What is N testing? (In 100 Words or Less)

Hubspot

Now, you might be wondering, "How does this differ from multivariate testing?". Multivariate testing is usually more comprehensive than A/B/n tests. For example, an A/B/n test will test one element of a web page, while a multivariate test will test multiple variables at once. It's a good question.

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How Machine Learning Can Help With Sales Forecasting

Hubspot

Machine learning generates accurate sales predictions based on time-series analysis, regression analysis, and decision trees. This means whenever your sales team needs to plan for the months or years ahead, they can rely on their ML-powered analysis. These tasks are not only time-consuming but also prone to errors.

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Top 10 Conversion Rate Optimization Tools in 2023

Valasys

Test Your Hypotheses: The next step is to test your hypotheses using A/B testing or multivariate testing. Implement Changes: Based on your analysis, you can implement changes to your website or landing page to improve the conversion rate. It’s important to base your hypotheses on data and insights rather than guesswork.