Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

The ROI Guy

MARCH 28, 2018

Checkout Tool activity reports to see how many analyses are being created for prospects, and more importantly, the number of analysis reports being generated. Step #2: Assuring Adoption Second, after the word is out and awareness has been validated, it’s time to assure successful adoption.

ROI 45

ROI Tools Sales Qualified Leads Validation 45

InsightSquared

MARCH 4, 2019

Here’s how: InsightSquared already pulls from your historical Salesforce data to help you improve forecast accuracy, better manage pipeline, tailor rep coaching based on individual performance, understand your marketing attribution, and conduct data-backed planning and analysis.

Marketing Attribution 209

Marketing Attribution Forecasting Opt-out Opt-in 209

Biznology

FEBRUARY 13, 2015

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Upon further analysis we were able to gather a few more data decay statistics. Save this article as a PDF. Here are the results: 3.8% They are: 29.6% Like this post?

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

InsightSquared

MARCH 14, 2018

Multi-select picklists and free-text fields are a nightmare for data analysis. It’s present in most clients’ Salesforce.com instances and when present it’s used frequently. One final note before we look at the reasons. Reason Closed” needs to be a single picklist; no ifs, ands, or buts. No Decision. Poor Qualification. Lost Momentum.

Salesforce.com 258

Salesforce.com Ad Frequency Work Management Training 258

Hubspot

MARCH 8, 2012

According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations. Measuring marketing effectiveness has always been a challenge. Closed-loop marketing analytics can tell you.

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

Webbiquity

JULY 10, 2018

There’s a plethora of tools available to help with the basic elements of website design, including: Colors: Use tools like COLOURlovers , Paletton , or Adobe Color CC to find complementary colors, color palettes, and even articles about the use and psychology of color. backlink analysis. SEO reporting. competitive benchmarking.

Paid Content 213

Paid Content CMS Development Design Optimization 213

Online Marketing Institute

JULY 31, 2009

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. We generate, score and manage leads to sales completion and integration with Salesforce.com.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

MAY 18, 2012

I don’t recall if that particular article included it, but I would love to know whether they are also more likely to tell good things. Eric : They are; social media users will tell an average of 42 people about a good service experience versus an average of 15 for the general population.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Convince & Convert

OCTOBER 22, 2013

An article to accompany or introduce the featured content. It’s important to be honest in any analysis of both success and failure. Salesforce.com is ideally positioned for content marketing: the company is packed with real experts, it’s got an open culture that enjoys sharing what it knows, and it’s walking the talk as a company.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Webbiquity

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Monitor the things you care about online—follow your social networks, be alerted to breaking news, or read articles on just the topics that interest you. 1) Socialbakers.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Online Marketing Institute

JUNE 30, 2009

The article Give Them the B2B Content They Want tells you how to give your online visitors just that. According to the article, when buyers are searching for information on your site they ask 3 questions: Am I in the right place? Within the B2B industry, your website can mean everything to your potential customers.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

Salesforce.com actually works well when there are marketing automation tools and processes feeding it with filtered and sales ready leads vs the other way around. Talk to Kim Albee at einsof, Jeff Ernst at Kadient (formerly Pragmatech), or the folks at Salesforce.com who manage Salesforce Content. Lead farming? Direct marketing lists?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

25 Great B2B Content Marketing Articles - LeadSloth , August 11, 2010 While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Here are the 25 articles that I liked best. 25 Great B2B Content Marketing Articles , August 11, 2010. Content (229).

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). There are three parts to this article. So, if there's a blog article that mentions your company, help that article get traffic.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28