Single Grain

DECEMBER 5, 2023

It does this by using algorithms, deep learning, vector embedding , machine learning, and data analytics to gain deeper insights into consumer behavior and preferences, which allows marketers to create more personalized and, therefore, more effective marketing campaigns.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

Martech

AUGUST 26, 2021

Fewer Analytic Insights – Data-driven analysis informs an array of business decisions; loss of such data may well ripple through the entire enterprise. Differential privacy/cohort targeting. Reduced Revenue: Acquisitions Decline – Reduced ability to fine-tune ad placement and messaging. What you should do.

Privacy 124

Privacy Enterprise Management Marketing Management Lead Ranking 124

Choozle

JANUARY 23, 2024

While AI was a prominent topic, some mature tech companies focused on embedding AI into larger solutions rather than highlighting it as a single point of differentiation. This method involves a deep analysis of various data points, including consumer behaviors, preferences, and demographics, to inform the customization of ad content.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

Directive Agency

SEPTEMBER 26, 2023

They differentiate by committing to innovation, like devoting $3 million annually to marketing R&D to develop new success strategies. For Return on Ad Spend (ROAS) , think of it as your ROI spotlight. With innovative approaches in SEO, SEM, and more, they differentiate themselves from the competitors.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

Single Grain

MAY 11, 2022

They’ll also give you insights into your competition, help you develop strategies for differentiation, and assist in homing in on your USP. Channel and Customer Analysis: Consulting agencies can conduct research into your target audience and help you build comprehensive customer personas. Service Coverage.

Paid Search Agency 52

Paid Search Agency Advertising Agencies eCommerce Consulting 52

Convert

MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Choice overload can put consumers in a state of analysis paralysis. According to this 2021 report from AppsFlyer, 62% of users opted out of tracking.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Choice overload can put consumers in a state of analysis paralysis. According to this 2021 report from AppsFlyer, 62% of users opted out of tracking.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Single Grain

MAY 4, 2023

A marketing agency case study is a detailed analysis of an advertising campaign that an agency has developed and executed for a client. They very clearly outline what you did to help your clients, and provide the numbers and stats and, often, accompanying before and after screenshots from Google Analytics. Let’s begin!

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

Single Grain

OCTOBER 27, 2020

You can use this type of research to get new ideas, steal the competition's best strategies, find new ways to differentiate yourself, and (of course) make sure that they aren’t one-upping you to become the best deal in town. Why Competitive Analysis Is the Key to Early Success. 9 Tools for Easy Competitive Website Analysis. *

Paid Content 136

Paid Content Research Acquisitions Lead Scoring 136

Convert

MARCH 14, 2022

Let’s be honest: Your ROAS post iOS 14 is plummeting. Note : You might notice discrepancies in your internal analysis/third-party reports and Shopify’s reports. As Joel Reichert , a 4x e-commerce owner, points out, “So much of your profitability, ROAS, etc. Analytics will tell you where users drop off but not why.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

MARCH 14, 2022

Let’s be honest: Your ROAS post iOS 14 is plummeting. Note : You might notice discrepancies in your internal analysis/third-party reports and Shopify’s reports. As Joel Reichert , a 4x e-commerce owner, points out, “So much of your profitability, ROAS, etc. Analytics will tell you where users drop off but not why.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52