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Innovations in Search and Social [August 2023]

QuanticMind

For example, Google is updating product pages with more details to inform data-driven decisions that boost ROAS, making it easier to onboard local ads. New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns.

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How to Use ChatGPT to Analyze Your Media Plan Performance

Bionic

This tool uses the same type of AI you use when you browse Amazon, Netflix, or Spotify. You’ll find many other useful videos on YouTube by searching “ChatGPT Data Analysis”. ROAS means “Return on Ad Spend.” ROAS is our primary metric of success. ROAS is a percentage. Here’s how to load your data.

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What is Google Shopping and How Does It Work?

seo.co

The rise of Amazon and Amazon marketing made this clear. But contrary to common belief, Amazon does not hold a monopoly on eCommerce. But unlike Amazon, all its listings are pulled directly from online retailers. Learn the difference between ROI (return on investment) and ROAS (return on ad spend).

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

The marketing team may want to advertise on YouTube videos with vegan-friendly content, fitness and nutrition websites, or even cooking and recipe pages. Lastly, the platform allows advertisers to not only reach users on websites and YouTube but also TV. Amazon DSP. The Trade Desk. Verizon Media.

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A Concise Framework for Native Video Ads Marketing

Outbrain

On native platforms like Outbrain, targeting specific and relevant audiences not only drives up your engagement rate per view, but also helps to boost your ROAS (return on ad spend). Host your native videos on a channel with a smart strategy for analyzing ads data and measuring ROI, and proven metrics that will improve your ROAS too.

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Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]

Outgrow

Amazon - Initially started as a bookstore. Read more about Amazon’s road to success on our blog here. . Return on Ad Spend (ROA). Similar to ROI, Return on Ad Spend (ROA) is also a measuring tool. ROAs measure the effectiveness of your ad campaigns where there was money involved. Measuring costs is important.

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16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP!

Outgrow

Similarly, Amazon saw a 37% YoY worldwide growth in sales during the pandemic. Thus, helping you stay on top of your ROI and ROA budgets. Few notable plugins include Makecommerce, Facebook, Youtube, Vimeo, Widgetic and Google Apps. These tools can increase your efficiency whilst decreasing stress. Impressive isn’t it!