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12 Fantastically Diverse Newsletters in the A/B Testing Space: Micro Hits of The Best in the Industry, Delivered to Your Inbox

Convert

So, this round-up is the result of personal experience, informed and refined by those who are active in the LinkedIn A/B testing community. If you’re a regular on the CRO streets of LinkedIn, you’ve probably run into or dropped a thumbs up on a Jonny Longden post. Sign up via the link below — just after you’ve checked out a sample.

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Marketing Research Methods: What is Content Testing And How to Do It Right?

BenchmarkONE

The Cloze test aims to see how comprehensible a piece of content is, like a fulfillment by Amazon (FBA) info sheet, for instance. Statistic Source. Drawbacks of this method: Not as useful for smaller companies who don’t have a large, statistically significant base of users. . You can connect with her on LinkedIn.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, Alexa, owned by Amazon and best known for its Alexa Rank metric, combines competitor intelligence with SEO and website analytics.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, Alexa, owned by Amazon and best known for its Alexa Rank metric, combines competitor intelligence with SEO and website analytics.

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How Many A/B Tests Should You Run a Month?

Convert

Amazon is one such name that comes to mind. In fact, Amazon is said to run over 12,000 experiments a year ! The ideal number of A/B tests to run is determined by the specific situation and factors such as sample size, complexity of testing ideas, and resources available. Sample size requirements. Sample Size Requirements.

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Convert Experiences: Helping Organizations of All Sizes Run More Tests Across Diverse Channels

Convert

Companies like Etsy, Microsoft, Uber, Amazon, Facebook, LinkedIn, Google, Twitter, Netflix… the list goes on — have used full-stack experimentation to fuel innovation and improve the customer experience on their sites. Contrary to popular opinion, it isn’t about the sample size. Those are also Rich’s review.

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From Stoicism to Betting, Ryan Lucht of CRO Metrics and Positive John Talk About Why Experimentation Is Life

Convert

Our CEO Dennis van der Heijden has applied stoic minimalistic approaches to his life and has been writing about it on LinkedIn for close to a decade now: But the joy doesn’t end there… Many of our very favorite practitioners including PJ Ostrowski and Ryan Lucht swim in the deep waters of stoic wisdom. And we adore them.