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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., PR is being aggressive in its use of social media in their traditional reputation management services. an information technology research and advisory company.

Gartner 100
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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., PR is being aggressive in its use of social media in their traditional reputation management services. an information technology research and advisory company.

Gartner 100
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2017 Retrospective: Things I Didn't Predict

Customer Experience Matrix

In no particular order, things I didn’t quite expect this year include: - pushback against the walled garden vendors (Facebook, Google, Amazon, Apple, etc.) Did you know that Amazon accounted for more than half of all Black Friday sales last week?) interest in self-service technology. onboarding”) are part of this too.

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New Book: Evolved Selling - Optimizing Sales Enablement in the Age of Frugalnomics

The ROI Guy

We move through our day expecting to press a button and receive what we purchased in mere moments. A recent Gartner study found 94% of the respondents have participated in a buying cycle where the effort was canceled before the purchase was completed. Order now from Amazon: [link]. It seems counterintuitive.

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The Plain English Guide to Machine Learning vs. Deep Learning

Hubspot

You’d be hard-pressed to name a major brand that is not at least researching how to leverage and implement AI into its business model. According to a recent study, 40 percent of large businesses use NLP for tasks like data analytics and customer service. Here’s where deep learning comes into play.

Gartner 94
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5 Retail Trends That Will Transform the Industry in 2019

Hubspot

By setting up special shops that only sell experiences, like Nordstrom or Sephora's new stores that only provide styling, makeovers, and sampling services, retailers can pull customers into delightful, memorable experiences that make much more of an emotional impact than buying a product. Image Credit: MarketingLand.

Trends 78
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Versium Announces Major Corporate Milestones and New Hires

Versium

“The momentum we’ve seen over the past six months is a testament to our team’s commitment and ability to provide our enterprise and marketing agency customers with easy-to-use, self-service predictive solutions that lower customer acquisition costs and improve marketing efficiencies,” said Chris Matty, co-founder and CEO of Versium. “As