Biznology

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Review bots, fake news, and the misinformation age

Biznology

must have an account, used for at least $50 in purchases on Amazon. In 2016, Amazon filed a suit against companies like Amazonverifiedreviews.com and Buyamazonreviews.info that sold fake reviews. In 2016, Amazon filed a suit against companies like Amazonverifiedreviews.com and Buyamazonreviews.info that sold fake reviews.

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Six steps to success in B2B seller marketplaces

Biznology

Amazon Business is expected to reach $52 billion in sales by 2023, and is growing faster than its consumer side. Second, you’ll be on the same platform with your direct competitors, so focus on how to stand out and how to differentiate. Watch Amazon like a hawk. It’s no secret that Amazon is revolutionizing B2B ecommerce.

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Why Distribution Strategy is the New Frontier of B2B Marketing

Biznology

In the past, manufacturers with super-strong brands had the greatest leverage in creating differentiated distribution models. Are there particular points of leverage where manufacturers can gain an advantage in structuring their distribution model? Say your customer is a facilities manager who needs a pump. Or, what should be the role?

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Predictions for 2019: Are you up on these hot topics in business and technology?

Biznology

Many companies are not leveraging this technology to their fullest advantage and behemoths like Apple and Amazon are virtually dictating outcomes. Amazon Health is on my hot to-watch list in this sphere. Time to get creative with how companies can leverage this technology more directly or, at least, not be so passive.

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Next for digital transformation: operational transformation

Biznology

Web service wars between Amazon , Google , Microsoft , and others have driven down the cost of Cloud computing while making it more reliable and secure. Like three types of transformations before it, operational transformation will deliver another level of efficiency and differentiation to organizations of all sizes.

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Industrial B2B marketers have an untapped digital opportunity

Biznology

No, you don’t have to be the Amazon of your industry. It’s hard to differentiate your product in the marketplace against well established contenders. Well, if customers didn’t have personal lives that might be okay. But they’ve noticed that B2B digital experiences aren’t keeping up with their expectations. And you know this too.

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How to Keep Employees Engaged During COVID-19

Biznology

Over the past few decades, employee experiences have been a differentiator for companies. Facebook, Google, Adobe, Amazon, Mastercard, and Coinbase are just some of the numerous companies switching to long-term remote work. According to Gallup, companies with highly engaged workforces outperform rivals by 147% in earnings per share.