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Amazon Advertising Guide for 2020: 9 Ways to Optimize Your Presence on Amazon

QuanticMind

In our last blog post , we discussed the varying types of Amazon ads. To achieve your ROI goals, you need to target the right Advertising Cost of Sale (ACoS), the key metric Amazon uses to illustrate how your ad spend leads to targeted sales. But of course, you want a profit. Here’s how it’s calculated: ACoS= Ad spend/Sales.

Amazon 40
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Ecommerce SEO for Product Pages: 15-Point Checklist to Boost Traffic and Sales

Single Grain

consumers research products online when contemplating a purchase: Yet you’d be surprised by the number of online store owners and marketers who overlook the optimization of their product pages (except maybe Amazon!). Get high click-through rates (CTR). The first one, of course. As we discussed earlier, CTR is a ranking factor.

eCommerce 115
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12 Best PPC Strategies to Easily Maximize Your ROAS

Single Grain

Follow these recommendations to drive valuable results for your business: 1) Use Long-Tail Keywords Long-tail keywords are more specific and typically contain three or more words, targeting a niche audience with higher purchase intent. The purpose, of course, is to persuade them to make a purchase.

ROAS 52
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There's Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results

Moz

For example, if the results are long-form guides, you’re not going to be able to make your product page rank there (unless of course the SERP serves multiple intents, including transactional). But the most interesting statistics within the study were regarding how SERP layout can impact CTR. increase in CTR, above average.

SERP 59
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26 Tools To Help You Create Better Headlines (With Bonus Resources)

Optinmonster

And, of course, it’s free. Questions: In this section, you’ll find long-tail keywords in question format. You can view the questions for Bing , YouTube , or Amazon. You can use TaboolaTrends’ free Title Analyzer tool to test your headlines on a scale of high to low CTR prediction.

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PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

Of course, this made Mark Zuckerberg very unhappy, but nobody was more distressed than the online store owners whose businesses rely on those ads to thrive. This may lead them to diversify acquisition strategies and tap into options like setting up an Amazon presence. Focus on Long-Tail Keywords.

PPC 59
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4 SEO Strategies for Programmatic Sites

Moz

Keyword modifiers are additional keywords that, once you combine them with your head terms and core keywords, help with long tail strategy. For example, modifiers for the head term “amazon stock” can be anything related to market share, statistics, insights, etc. The results were incredible.

SEO 62