Platform dynamics driving martech app expansion and consolidation explained in one (relatively) simple model
chiefmartech
MAY 12, 2020
Extensibility : from open platforms that power every business in the cloud to custom apps that other apps don’t typically build complementary businesses around. Amazon, Microsoft, Google, IBM, and Alibaba dominate with 70% of total market share between them. See How to Build a SaaS Platform Third-Party Developers Will Love.).
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