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Platform dynamics driving martech app expansion and consolidation explained in one (relatively) simple model

chiefmartech

Extensibility : from open platforms that power every business in the cloud to custom apps that other apps don’t typically build complementary businesses around. Amazon, Microsoft, Google, IBM, and Alibaba dominate with 70% of total market share between them. See How to Build a SaaS Platform Third-Party Developers Will Love.).

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How will technology transform the fragile client/agency ecosystem?

ClickZ

Technology has lowered the barriers to entry and allowed new companies to be up and running and start serving clients immediately. If ecommerce is a priority, for example, a brand may want to hire an Amazon advertising partner agency. 3: Data at scale will differentiate winners from losers. Are we ready for this? Time will tell.

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Sales Pipeline Radio, Episode 336: Q & A with Domenic Colasante

Heinz Marketing

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. This week’s show is entitled, “ How to Build & Scale the Human Side of Marketing “ and my guest is Domenic Colasante , CEO at 2X. You can even ask Siri, Alexa and Google or search on Audible!

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How does the Instagram algorithm work in 2020?

ConvertKit

Our main build series episodes are complete (minus a video on our lights, power system, and heating) we get soooo much done in our latest video. Let me know in the comments if you’re happy for the build series to be over Left.ly/vanbuild Tip #3: Differentiate yourself from the noise. You can do it in one click via @Amazon.

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A day in the life of a Choozler

Choozle

As a company, our mission is to liberate our partners by empowering them with the tools they need to achieve positive business outcomes through solution-focused thinking, clear guidance, professional and enthusiastic support, and easy-to-use tools. For creative positions, it can’t always be assumed that 9–5 is when we do our best work.

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15 Data-Driven Landing Pages Built to Convert

Directive Agency

What differentiates a high-performing landing page from an average or poor-performing one can be the slightest variance. Offer incentives : Promoting the offer to receive a free Amazon Echo upon signup gives even greater enticement to users deciding between multiple insurance companies. Magisto – magisto.com.

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Marketing Techniology Landscape Supergraphic (2017): Martech 5000

chiefmartech

Key resources used in our research to build this graphic: CabinetM , Capterra , G2 Crowd , Google , LUMA Partners , Siftery , and TrustRadius. The barriers to entry are extremely low. Quintessential examples of this pattern are books on Amazon, music on Spotify, movies on Netflix, apps on Apple’s iOS app store, and so on.