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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Let's dive into this process of which so many of us are on the receiving end. Programmatic buy – The buying process is done using automated technology. Amazon DSP. That's where media buying comes in.

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16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP!

Outgrow

E-commerce marketing can be a challenging process at times. E-commerce marketing tools are any websites or apps that can help make your e-commerce marketing process hassle-free. Similarly, Amazon saw a 37% YoY worldwide growth in sales during the pandemic. Thus, helping you stay on top of your ROI and ROA budgets.

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The age of customer acquisition 3.0

ClickZ

Ingesting and processing all the first-party data from brands layered on top of the existing rich user data enables media partners to perform sophisticated modeling and analysis with machine learning that wasn’t possible even a few years ago. Customer Acquisition 2.0 With the Customer Acquisition 2.0

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Amazon Advertising Case Studies: The Best E-Commerce Strategies

Single Grain

Amazon Advertising case studies are a great way to illustrate how this powerful platform can help your e-commerce brand reach millions of potential customers and drive sales. As the world’s largest online marketplace, Amazon offers a wide range of advertising options that can be customized to suit your brand’s needs and budget.

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Marketing Analytics: Getting a Charge Out of Helping Advertisers Excel

LeadsRX

Data is great, but this agency rep enjoys making sense of the analytics so his clients can improve marketing performance. To Calvin Lathan, data from marketing analytics is a gold mine of information that helps Hybrid Media Services’ clients use their advertising and marketing budgets to the best of their abilities.

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32 Ecommerce Growth Hacking Tactics to Try Right Now

Marketing Insider Group

Once you’ve generated a few testing ideas, work on building out a testing process. Image Source: Amazon Here are a few strategies for prompting your buyers to share their purchases and spread the word about your business. Image Source: Amazon To tackle this technical growth hack, we’ve got a few strategies: Do your research.

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Increase Holiday Sales With These Conversion Tips (2021 Shopify Edition)

Convert

According to a 2020 report by Adobe Analytics where they analyzed one trillion visits to retail sites in the U.S., Holiday season ROAS is dismal because of brand competition — you’re not the only one thinking of ads for November/December sales. Any difficulty in the checkout process might turn off a potential buyer. Think again.