KoMarketing Associates

MARCH 15, 2016

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. According to Pew Research Center , “82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49.”

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

ConvertKit

DECEMBER 19, 2018

If you want more information and anecdotes to back up your market research, you can also send surveys to past customers or followers to gain their feedback. You can also create a focus group if you want to take this activity a step further. The first step is to think about your target audience’s demographics. Education level.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

Sprout Social

AUGUST 23, 2016

When is the last time you filled out a customer survey? Knowing the age, gender and psychographics of your audience allows you to create and share more targeted content. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. Include things like: Age.

Social Media 111

Social Media Paid Content Media Business 111

ConvertKit

DECEMBER 19, 2018

If you want more information and anecdotes to back up your market research, you can also send surveys to past customers or followers to gain their feedback. You can also create a focus group if you want to take this activity a step further. The first step is to think about your target audience’s demographics. Education level.

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Marketing Insider Group

JULY 14, 2020

Modern technology has revolutionized the way that businesses and consumers interact. Take social media use as an example – according to a study by Pew Research, platforms like Snapchat and Instagram are preferred by younger consumer groups, whereas Facebook and YouTube are used more widely by older generations.

Marketing Strategy 307

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 307

ClearVoice

JANUARY 29, 2024

They never get old, and fans encompass all ages from all parts of the globe. There are various tools and techniques you can use to collect audience insights: Social media polls: Allow your audience to vote and express their opinions through interactive polls on Facebook, LinkedIn, or Instagram. There’s something about Legos.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

ClearVoice

OCTOBER 26, 2018

So, what to make of how to represent diverse people in the new age of branding and marketing? To help you navigate this space, we examine six more studies, surveys and reports, and highlight key points for how diversity and inclusion make for better marketing. To this day, I still prefer Coke to other sodas.

Studies 63

Studies Paid Search Agency Case Studies Case Study 63