Remove aging

Webbiquity

article thumbnail

The Importance Of Standing Out From The Crowd In Business

Webbiquity

Failure to differentiate makes you blend in with every other company that sell similar products, reducing your earning potential significantly. The digital age has made it easier and less costly to reach a large audience.

Business 238
article thumbnail

Branding Your Company – Communication is at the Core

Webbiquity

In the age of the customer , it’s essential to make all customers feel that you are there for them. Especially in categories where differentiation based on product features is difficult, branding is largely judged through customer service quality and responsiveness. Their entire function is to align the customer with the company.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Marketing Trends to Watch in 2019

Webbiquity

In the past, it was okay to divide them into groups based on age, gender, income, and other factors, but it was always done with understanding that any division of this kind is artificial by definition. Currently, social media is primarily used for customer service (i.e., Personalizing the Customer Experience. Live Video.

Trends 225
article thumbnail

Seven Ways to Increase Your Brand Influence

Webbiquity

Faced with so many near-identical offerings from countless brands, it’s no wonder customers look to social proof as a way to differentiate brands to find the ones that speak to them, specifically. Maximizing a brand’s power comes down to embracing a few age-old lessons. Conclusion.

article thumbnail

Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity

Your brand is what differentiates you from your competitors. Do you want to target people from any specific gender, age, or interest group? Guest post by Shane Barker. Building a brand is more important than ever. It helps you create mindshare with buyers and establish what they can expect from you.

article thumbnail

Book Review: DISCOVER Questions Get You Connected

Webbiquity

In the age of empowered buyers, business is often won by the sales person who asks the best questions. Knowing your product is important to be sure, but knowing how to differentiate yourself is even more vital. Asking high-value questions that position you as a trusted advisor will differentiate you.

Ethics 100
article thumbnail

Book Preview: The Social Employee

Webbiquity

In an era of increasingly transparent pricing, interchangeable products, and uniformly adequate service, the only remaining differentiator may be the “soul” of a company: is your organization the type of enterprise that people want to do business with? What do you stand for?