Industrial Marketing Today

AUGUST 14, 2018

How do you make your content more relevant to time-challenged engineers, deal with the age gap within your target audience, earn their trust and build stronger relationships? When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it.

Content Marketing 67

Content Marketing Content Trust Marketing Marketing 67

Industrial Marketing Today

OCTOBER 1, 2014

How we start and build new business relationships have changed in today’s digital age. Strong relationships have always been the cornerstone in complex industrial sales. That hasn’t changed and won’t change in the foreseeable future. This is only a content summary.

Trust Marketing 60

Trust Marketing Content Marketing Ad Building Content 60

Industrial Marketing Today

JANUARY 28, 2013

I am not referring to the age-old question, “What will we write about?” Creating content that an industrial and technical audience will find relevant is not easy. An industrial marketer [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Relevance 60

Relevance Content Marketing & Strategy Marketing 60

Industrial Marketing Today

JULY 25, 2011

Some have even called B2B marketing obsolete in this day and age. I’m sure by now you’ve read or heard enough about how the lines are merging between Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. Whether you agree or not is a topic for another day.

Tactics 60

Tactics Online Marketing B2B Thought Leadership Merchandising 60

Industrial Marketing Today

MARCH 29, 2011

It is a matter of adjusting your mindset to bring your industrial and manufacturing Website out of the dark ages and into a Web 2.0 Subsequent content such as online demos, samples, product configurators and webinars should ask for more information (progressive profiling).

Marketing Websites 60

Marketing Websites Web 2.0 Sales Qualified Leads Lead Nurturing 60

Industrial Marketing Today

MAY 6, 2011

There were some surprising and interesting twists to all the data as some of them are broken down by age groups. For example, 33% was the aggregate number for people who used supplier Website as their primary product research tool.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

FEBRUARY 7, 2011

especially with the aging boomer generation of engineers close to retirement. They are using their content to attract new engineering talent, their most important asset and the shortage is a serious issue in the U.S.,

Rules 60

Rules Paid Search Agency Companies Content Marketing 60

Industrial Marketing Today

FEBRUARY 7, 2011

especially with the aging boomer generation of engineers close to retirement. They are using their content to attract new engineering talent, their most important asset and the shortage is a serious issue in the U.S.,

Paid Search Agency 60

Paid Search Agency Companies Content Buying Cycle 60

Industrial Marketing Today

MAY 11, 2010

I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

OCTOBER 21, 2010

Is this a case of the age-old disconnect between sales and marketing or is something else at play here? Notice how marketers are now talking about quantity of quality leads and not just filling the top of the funnel. MarketingSherpa had also reported the same problem, “Generating high-quality leads is b2b marketer’s number one challenge.”.

Marketing Automation Services 60

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 60

Industrial Marketing Today

AUGUST 3, 2010

For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

NOVEMBER 17, 2010

Manufacturers and industrial companies have a reputation of being slow to adopt new marketing strategies and techniques. If you are a B2B marketer who deals with engineering companies, you know how difficult it is to explain the true value of content marketing to upper management and the C-suite.

Co-Registration 60

Co-Registration Content Marketing Paid Search Agency Content 60