Hubspot

SEPTEMBER 11, 2013

They reached out to their audience to invent a new dance, and ended up receiving a story that, according to Mildenhall, "was much more captivating than what an advertising agency would write.". You can then aggregate and share these videos by embedding them onto your website or blog, and promoting them via social channels.

Advertising Agencies 28

Advertising Agencies Planning Mobile Advertising Paid Search Agency 28

Online Marketing Institute

AUGUST 14, 2011

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. I really don’t see this as a tough thing to solve.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Sprout Social

FEBRUARY 7, 2024

Explore their feelings and opinions about your own brand, competitors, products, campaigns, events, trending topics and more. It curates competitive data from various sources, centralizes and filters through it using AI, and then distributes the insights via alerts, integrations and newsletters.

Budget Programs 88

Budget Programs Tools Eye-Tracking Enterprise Management 88

Martech

SEPTEMBER 27, 2021

” NYC & Co is reponsible for nycgo.com, the official guide to the city, and it’s also behind the popular discounted dining event Restaurant Week. ” During COVID, NYC & Co leveraged Near to find out what locals were doing, creating a Mobility Index. That’s all in plain view. A use case: World Pride.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Aggregators Privacy 98

seo.co

JUNE 13, 2021

At the same time, Google now rules 95% of the mobile search engine market. It can carry out comparative keyword research and lets you discover event-triggered fluctuations in the keyword search volume. Curate Content Based On Trending Topics. Imagine advertising your warm clothes in Equatorial regions that never get any winters.

Paid Content 111

Paid Content Trends Traffic Google 111

Sprout Social

JANUARY 30, 2020

Webinars and digital events are great for driving demos, showing off your product and likewise promoting thought leadership. Pay-per-click advertising is alive and well for SaaS. Social ads are similarly becoming more prevalent for SaaS, enabling companies to bypass social algorithms and advertise directly to relevant customers.

Webinar Metrics 93

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 93

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). T-Mobile Curates Web Content , June 29, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Martech Advisor

FEBRUARY 20, 2020

A data management platform (DMP) is defined as a software that helps build sophisticated audience/ customer segments to run highly targeted advertising and marketing campaigns. A data management platform (DMP) is a software that helps build sophisticated audience/ customer segments to run highly targeted advertising and marketing campaigns.

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87

Webbiquity

APRIL 18, 2012

Rebecca Lieb (again) provides valuable guidance on using content aggregation and curation for marketing, noting that producing engaging content is the top challenge marketers say they face in content marketing, but “The problem isn’t (having) enough content, it’s knowing what content merits time and attention.”

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Hubspot

AUGUST 9, 2018

What about the overwhelming switch to mobile versus desktop? Digital marketing refers to marketing through digital channels like search engines, websites, email, and mobile apps. Search engine marketing is paying for advertising space on said search engines. Event Marketing. Problem-solving. Digital Marketing.

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

Hubspot

JULY 29, 2018

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In Blogs are usually maintained by an individual or a business with regular entries of content on a specific topic, descriptions of events, or other resources such as graphics or video.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

EveryoneSocial

FEBRUARY 26, 2018

You might think that employee advocacy and a strong B2C brand would be a match made in heaven, but most B2C brands have (and in many cases continue to) overlooked their own employees, instead focusing on paid advertising and influencers to drive their social media marketing. What Employee Advocacy Is Not. One quantitative tidbit I’ll share.

Paid Content 75

Paid Content Work Management Marketing Management Paid Search Agency 75

B2B Marketing Zone Posts

OCTOBER 5, 2010

Mobile Marketing: Resources To Get Your Marketing Aligned With Your Mobile Audiences. - as well as a groundbreaking mobile-marketing guide that aired last week from the team at 360i. as well as a groundbreaking mobile-marketing guide that aired last week from the team at 360i. Before the Event. Rules Have Changed.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Online Marketing Institute

OCTOBER 1, 2010

There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website. Single Sign On systems don’t go away they simple aggregate this new level of data.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convince & Convert

FEBRUARY 9, 2010

Between the pre-set bots, and the humanoids who decide to act like 'bots RT anything if the right blog (or blogger) curates it … I unfortunately think the #'s would be huge. How many times would this 'article' be re-tweeted? How many times would this 'article' be re-tweeted?

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Sprout Social

OCTOBER 17, 2016

As a result, one of Twitter’s main uses for marketers is curation. Resource A Beginner's Guide to Twitter Advertising Get Shoutouts A good way to grow your Twitter audience is through mentions from other accounts. Advertising on Twitter Twitter Ads allow brands to reach a wider audience than they can reach organically.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

LeadsRX

JUNE 9, 2021

The pixel can be configured to collect only first-party data, allowing advertisers to create their own database of identities over time. FreeWheel , A Comcast Company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Neustar – Solution: Neustar Unified Identity. Comcast – Solution: FreeWheel.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Paid Search Agency 96

LeadsRX

JUNE 9, 2021

The pixel can be configured to collect only first-party data, allowing advertisers to create their own database of identities over time. FreeWheel , A Comcast Company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Neustar – Solution: Neustar Unified Identity. Comcast – Solution: FreeWheel.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

QuanticMind

OCTOBER 25, 2017

Amazon’s SMX Debut: “What Is Customer First Advertising? Brinker caps his session with a list of “9 reasons why search marketers make great martech leaders”: Familiarity with managing an evolving tech landscape – including SEO, content, social, mobile, video, call, local, affiliate and e-commerce.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40