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Best practices for third-party data

Choozle

Think of third-party data as puzzle pieces that are then aggregated and pieced together to complete an existing data set or increase the size of a target audience. But with so many third-party data providers out there, how do you choose the right one? What sources are they using, or is it aggregated? CPM to a little over $50.00

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5 targeting strategies for food delivery ads

Choozle

With changes to our day-to-day, more and more consumers are avoiding going to the store and instead opting to get goods like groceries & restaurant take-out delivered to their doors. In recent weeks, we’ve seen an increase in the number of available CTV impressions and a dip in CPM rates. Retargeting. Meal kit subscriptions.

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Should CTR be a Key Performance Indicator for B2B Advertisers?

KoMarketing Associates

A CTR that appears adequate out of the 6th position may actually be great compared to the field. The merits and pitfalls of CPM-modeled placement campaigns are to be discussed elsewhere, but assuming you are paying per thousand impressions, you would need to convert a large amount of them to actual traffic to make good business sense.

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How to Define & Measure Social Media KPIs – Part VII

Valasys

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

It's an outbound strategy that is only effective if you have a well thought-out strategy. That's why media planning is such an important step, as it helps you get the most out of your ads. It's also important to note that media planning isn't solely for advertising , it's for any media a brand puts out there. Media Buying Tips.

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Growing your business in a world without Google

Biznology

If their next algorithm update—or a future regulatory-mandated change—knocked you out of their index, would your business survive? Sure, search engines and social sites like Google and Facebook aggregate loads of people. Continue to grow your opt-in contact list. Selling business-to-business? Want more press?

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The ABCs of Mobile Marketing [Glossary]

Hubspot

First, you should become familiar with some popular mobile marketing terms: Acquisition rate – the total participants who were offered to opt in on a mobile marketing campaign divided by the total audience. The percent gives you the number of respondents who opt in.