Should CTR be a Key Performance Indicator for B2B Advertisers?
KoMarketing Associates
NOVEMBER 20, 2014
This, in turn, affects several things: Your ad position is determined by your maximum cost-per-click (CPC) bid and by Quality Score – exclusively. CPC is determined by factoring in your maximum CPC and your Quality Score. A CTR that appears adequate out of the 6th position may actually be great compared to the field.
Let's personalize your content