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Your Guide to Choosing a B2B Data Provider

Zoominfo

B2B data is enterprise-focused information used to improve sales and marketing campaigns. Users can meticulously target audiences and find leads fit to purchase a product or service. This data is split into three types: intent, fit, and opportunity. Each has its own purpose in pinpointing desired business intelligence.

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What is the True Cost of Bad Data for Your Business?

Zoominfo

You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. Let’s dive deeper into what qualifies as bad data, what it actually costs businesses, and why you should switch from poor-quality to high-quality data.

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What Is Data Enrichment?

Hubspot

What pops into your head when I say the words data hygiene ? Anyway, data hygiene is an oddly-named yet important part of maintaining a strong database. Without accurate information that you obtain legally about real consumers, your data is meaningless. with either: Disparate data from other internal sources (e.g.

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How Bad CRM Data Can Hurt Your Cybersecurity Business

SalesIntel

The cyberattack on a critical US gasoline pipeline demonstrates how the deadly, large-scale hack-for-ransom threat is increasingly growing, affecting businesses, schools, hospitals, and other institutions. However, as demand grows, the market for selling cybersecurity to SMBs and businesses is becoming increasingly competitive.

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How Intent-based ABM Helps Optimize Your Go-To-Market Strategy

DealSignal

Bombora , DealSignal’s recently announced intent data partner , aggregates third-party intent data from a co-op of nearly 4,000 B2B media sites. This approach allows businesses to meet prospective buyers at the right stage of their journey and deliver relevant messaging that resonates with their interests and preferences.

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4 Ways Technology Has Changed B2B Selling

Zoominfo

For those who aren’t familiar with this technology—it’s exactly what it sounds like: Instead of living in on-site software systems, CRM data is now hosted on the cloud. The key differentiator here is this: Compared to traditional CRM platforms that require on-premise deployment, cloud-based services are instead, deployed on the web.

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6 things martech vendors don’t want you to know

Martech

“The truth is that many martech platforms are great, but there isn’t a one-size-fits all that will serve every business. Years ago, I met with a martech seller who pitched his product as a way for me to orchestrate hundreds of campaigns per month and aggregate the data in one convenient location for reporting.