Online Marketing Institute

NOVEMBER 7, 2010

Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources. Pure automation of content aggregation doesn’t foster interaction. For B2B marketers, content curation provides the best of both worlds.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? That’s why a content curation tool is so important. That’s where content curation comes in. What is content curation? And the best way to do content curation, as a digital marketer, is to use purpose-built content curation tools to help you do it.

Marketing Automation Services 83

Marketing Automation Services Curation Enterprise Management Marketing Automation 83

Outgrow

OCTOBER 7, 2021

Sprinkle humor and repost your customer’s posts with curated hashtags! Whether it is bloggers, Instagrammer, or YouTubers, know which social platform is best for your business. Reddit is a social news aggregator and discussion website that is available in nearly 70 languages ! Take Care/of for example.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Sprout Social

MARCH 8, 2019

Here’s a good example of curated reviews for Blue Apron. For example, if I were a company like Alienware or iBUYPOWER, I’d want to know what the top product recommendations are for queries such as “How to build a gaming PC.”. For example, a restaurant based in Chicago would be wise to monitor brand searches in /r/ChicagoFood.

Youtube 100

Youtube Eye-Tracking Ideal Customer Profiles Curation 100

markempa

MARCH 2, 2017

They only have the aggregate experience of what they see, hear, and feel from us. Here’s an example of involving Sales in the lead nurturing process. For example, a white paper can be broken into three to five articles that share a point of view. Curate and leverage third-party content. Let me explain.

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Lead Nurturing Top of Funnel Sales Qualified Leads Tactics 120

Unbounce

JUNE 24, 2020

Product Recommendation and Content Curation. Amazon, for example, runs on a recommendation engine that’s been driving significant business value for more than 20 years. Michelle Halsey, Content Blogger and Copywriter. The answer: the machine learning model generated these subcategories, on its own, from our aggregate data.

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

Scoop.it

JUNE 21, 2022

That’s why many digital marketers and e-commerce companies are turning to content curation as an alternative or to bolster their content pipelines. But what exactly is content curation and why does it matter for your business’s success in the online sphere? What is Content Curation? Content Curation vs. Content Marketing.

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Curation Business Thought Leadership Content 52

Convince & Convert

DECEMBER 14, 2015

Here’s an example of how you can plan your content in your CoSchedule content calendar. Most bloggers publish 2–3 times a week, so combining those posts—along with curating some of the cool stuff from around the Web—in an email newsletter is another way to share your content. Add Your Content to Your Calendar.

Planning 109

Planning Content Work Management Custom Publishing 109

Online Marketing Institute

AUGUST 14, 2011

We do see a lot of ROI case examples come out of companies that have social close to the point of conversion, such as Bazaarvoice or other social commerce companies –but for those that are focused on conversion, it’s harder. Much of the challenge stems from the engagement mid funnel is often seperated from point of conversion.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Marketing Insider Group

JANUARY 9, 2024

They only have the aggregate experience of what they see, hear, and feel from us. Here’s an example of involving Sales in the lead nurturing process. For example, a white paper can be broken into three to five articles that share a point of view. How are they feeling? Stressed out? Let me explain. It’s about progression.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Webbiquity

FEBRUARY 21, 2017

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Expert summary compilations (example: Soulati Media ). 1) Storify. Pricing: free.

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Curation Marketing Automation Services Tools Enterprise Management 275

Hubspot

AUGUST 20, 2020

For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. The Curated Post. This is one of the most common blog post formats for business bloggers. Examples: How to Write a Great Email Signature [+ Professional Examples].

Paid Content 101

Paid Content FAQ Thought Leadership Curation 101

Markempa

APRIL 30, 2019

They only have the aggregate experience of what they see, hear, and feel from us. Here’s an example of involving Sales in the lead nurturing process. For example, a white paper can be broken into three to five articles that share a point of view. Remember this: Our customer’s don’t see our funnels.

Lead Nurturing 70

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 70

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. T-Mobile Curates Web Content , June 29, 2010. June 30, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

JUNE 12, 2013

Remember to follow the protocol of the sub-Reddit you’re advertising on– for example, use the AMA or TIL conventions on the relevant subreddits. Questions work well, as does taking a page from the social aggregators and asking people to “Check this out” or “Let Us Know What You Think”. Earned Media: Embracing the Echo Chamber.

Paid Content 150

Paid Content Promotion Media Paid Search Agency 150

EveryoneSocial

FEBRUARY 20, 2018

Employee Advocacy Examples. While bloggers, thought leaders, and social media celebrities often have large followings, your employees have followers as well (more than you may know) and, those other groups are in a unique position to share about their experiences at and passion for the companies they work for.

Brand Identity 87

Brand Identity Branding Work Management Advertising Agencies 87

Webbiquity

APRIL 18, 2012

It’s an excellent article, though unfortunately Rob’s first example is Kodak. Oh well, one does not thrive by good content marketing alone. Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Biznology

JANUARY 1, 2013

Engage a Blog — I was going to write Read a Blog but reading is only one part — commenting, counter-blogging, reblogging, and befriending the bloggers is maybe even more important than keeping tabs and reading. The best example is For Immediate Release: The Hobson and Holtz Report.

Paid Search Agency 80

Paid Search Agency Facebook Twitter Viral Marketing 80

Biznology

NOVEMBER 8, 2011

I hacked this awful-looking graphic as an example: Here’s a list of things that you need to consider before you invest your time and energy in Google+: Make sure all your posts are Public. If you use Blogger or Tumblr, you’ll need to hack the template, in which case you’ll need to hack in Google’s widget yourself.

Google 80

Google SEO Adsense Profiling 80

SnapApp

JANUARY 13, 2017

While 38% of marketers publish content weekly , 91% of the best business bloggers publish weekly or more often. A list of curated content? If your best channel is one that is primarily video-oriented, for example, create a video out of that blog post you just wrote. Everyone’s “doing” content today. In 2016 alone, 42.5%

Promotion 48

Promotion Planning Buyer Personas Autoresponders 48

SnapApp

JANUARY 12, 2017

While 38% of marketers publish content weekly , 91% of the best business bloggers publish weekly or more often. A list of curated content? If your best channel is one that is primarily video-oriented, for example, create a video out of that blog post you just wrote. Everyone’s “doing” content today. In 2016 alone, 42.5%

Promotion 48

Promotion Planning Buyer Personas Autoresponders 48

Hubspot

APRIL 1, 2013

A tried and true content method, top lists are a mix between original content and aggregation. You aggregate the ideas, and write short blurbs about each (kind of like these 15 tips!). 4) Curate Remarkable Content. Get more tips about content curation in. 14) Invite Guest Bloggers. 1) Compile List Posts.

Tips 28

Tips Aggregators Content FAQ 28

Hubspot

JULY 29, 2018

An example of this is the Twitter API. To see some examples, check out this roundup of some of the most amusing bios on Twitter. Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Example: yourblogname.blogspot.com.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Online Marketing Institute

OCTOBER 1, 2010

There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website. Single Sign On systems don’t go away they simple aggregate this new level of data.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Below are some recent examples that have been written about. To do that, curation must be part of the mix. Blogger Relations.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

OCTOBER 4, 2011

Regularly coming up with awesome content ideas is one of the toughest challenges business bloggers and inbound marketers face. Read Industry News: Because news is always, well, new, industry news sources are definitely a blogger's friend. Oftentimes, coming up with the blog article idea itself is half the battle. Think basic.

Blogger 28

Blogger Curation Aggregators Inbound Marketing 28

Webbiquity

DECEMBER 4, 2012

Google+, for example, allows you to link to as many of your other social profiles as you choose”) as well as specific suggestions for getting the most out of Facebook, Twitter, Google+, LinkedIn and Pinterest. .” For example, useful tools for keeping a collaborative calendar include Google Calendar, Outlook, Basecamp and ZOHO.

Social Media 100

Social Media Paid Content Resources Tips 100

Hubspot

AUGUST 9, 2018

These sites aggregate available jobs and make it easy to set filters for salary, location, company size, and more. For example, a “blogger” at one company might be referred to as a “content creator” at another. For a carefully curated list of marketing books, check out our recent blog post. Review Job Descriptions.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Webbiquity

FEBRUARY 13, 2017

It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag. They’re a textbook example of how to build a platform by doing one thing better than anyone else. Sample review: “Find interesting content on ANY topic. ” — BuzzBlogger. ” — Nikki Woods.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Hubspot

JULY 31, 2019

These third parties could include customers, journalists, bloggers, and anyone who shares your content for free — hence the name “earned”. A content distribution strategy is important for a few reasons: It boosts your content impact past curation and creation. Earned Content Distribution. Sound like something you’re doing?

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Content Marketing Institute

JANUARY 21, 2019

65% of bloggers publish guest posts on third-party websites, according to Orbit Media’s annual blogger survey. 65% of bloggers publish guest posts on 3rd-party websites according to @orbiteers survey. Aggregation. Research via aggregation. Each year, Andy and team send the survey to over 1,000 bloggers.

Content Marketing 97

Content Marketing Planning Top of Funnel Paid Search Agency 97

Single Grain

MARCH 27, 2020

Identify popular bloggers and social media profiles that are a hit with your audience. For example, PlaybookUX CEO Lindsey Allard wrote an epic, 7K-word post for us called How to Use UX Testing to Improve Your Customer Lifetime Value (CLV) that came from her unique knowledge and experience. 4) Follow Influencers.

Paid Content 133

Paid Content Paid Search Agency Work Management Keywords 133

Sprout Social

OCTOBER 17, 2016

As a result, one of Twitter’s main uses for marketers is curation. For instance, many companies use it purely for sales, while others rely on it for social recruiting or content curation. Curate quality content to share on your feed. Twitter makes it easy to share content with the masses, which makes it perfect for marketers.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

ClearVoice

JUNE 20, 2022

Individual bloggers in various niches — from fashion to travel — use this content type all the time to attract new followers. These assets give potential and current customers the hand-holding necessary to understand complex tech topics backed by studies, user examples, and actionable advice. Email content. Social media content.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

ClearVoice

SEPTEMBER 20, 2023

Chances are, a curator had someone like you in mind while they painstakingly chose every work of art. Content curation can have the same effect — and with revenue-boosting results. Here’s a breakdown of the art of content curation, how to do it, examples, and benefits. What Is Content Curation?

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Curation Relevance Aggregators Lead Ranking 52

Paul Gillin

FEBRUARY 15, 2014

And I advised linking generously to influential bloggers as a way of generating reciprocal links that build search visibility. Spammers have corrupted the value of outbound links to much that some bloggers no longer even use them. Today I would recommend none of those things.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50

Hubspot

JULY 19, 2013

For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. This is one of the most common blog post formats for business bloggers. Examples: How to Write Stellar How-To Posts for Your Business Blog. 3) The Curated Post.

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Thought Leadership Curation Blogger Classified Ads 28