Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. agencies, you should be experimenting with this too). I’m psyched about the Kurrently search engine ). Comment away!

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

FEBRUARY 15, 2010

To best develop thriving, mutually beneficial relationships with your customers, think of your social communication and email communication programs as two rungs on a content ladder. The Content You Want, via the Channel You Choose The future of integrated communications is in consumer choice and personalized preference centers.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 5, 2010

KatFrench I like the search box placement of Option 1 best, but the pattern and overall look of Option 2 best. Also like the search box placement-easy to find. jasmineholmes I really like option 3 because it is the least cluttered—your logo really pops without being distracting and the search is easy to find. Hope this helps.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

JUNE 17, 2010

Maybe you use Twitter to see what’s going on (the real-time search engine approach). I once calculated time spent blogging vs. number of RSS subscribers. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Your Twitter goals may vary. 53% of Twitter users never tweet ). It's awesome!

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Online Marketing Institute

NOVEMBER 8, 2010

B2C More Involved in Almost Every Type of Social Media Usage of social networks is essentially among between B2B and B2C marketers, and B2B marketers are somewhat more engaged in podcasts and slightly more engaged in third-party forums. However, B2C marketers are more engaged in every other type of social media tracked by the survey.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

What I like most is the combination of RSS feeds, bookmarks and widgets in one tab (section) according to a context. When I prepared this experiment and paper I used the information found via search engines and basically gathered information from blog posts and comments and I mention this in the section Used methodology. Blog Archive.

Web 2.0 100

Web 2.0 Organization Long Tail Marketing Webcast 100

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Don’t you think that it makes sense for Service Experts to be exposed to people searching for this?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Agencies, are there any other services you provide likely to grow 34% each year?

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Buzz Marketing for Technology

JUNE 27, 2008

Set up an RSS Reader. The best way to do that is using an RSS reader like Google Reader or Netvibes. ve set it up, your RSS reader will aggregate all of the new posts on those fantastic blogs in one place â?? favorite posts into one place in your RSS reader. Comments rss. at Change Agency (10:26:02) : [.]

Education 100

Education Web 2.0 Ning RSS 100

Convince & Convert

MARCH 23, 2010

Remember that your likelihood of a first-time visitor coming back goes up the more content they consume on that first visit. So, make sure first-time visitors can access other content that may be of interest, convincing them that perhaps they should make a return trip. Consequently, I have two recommendations.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Online Marketing Institute

JUNE 3, 2009

Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. But too few marketers understand how to use it as a strategic route-to-market. only little!

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Buzz Marketing for Technology

JULY 7, 2008

2) Including your agency partners in the workshop can be extremely useful: Likely not a good solution in all scenarios, but I had one client include their agency partners in the workshop and I thought it went brilliantly. You can follow any responses to this entry through the RSS 2.0 Content still is king.

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? A white label version for agency use is also in the works. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Need to see the increase in Twitter followers over time?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

NOVEMBER 2, 2009

Search Engine Optimization (SEO) – this is the ultimate no-brainer. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Using the power of website analytics can help make that search a little easier. To access this within your own account, click on Content > Navigation Summary). Example: Navigation Summary report from Google Analytics. (To

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Buzz Marketing for Technology

JUNE 27, 2008

CIA Library - The Central Intelligence Agency has a library, an online directory of Chiefs of State and Cabinet Members of Foreign Governments, maps and a World Fact Book that offers information on countries all over the world. Encyclopedia.coms handy search tool makes it a cinch to find what youre looking for. University of Phoenix.

Resources 100

Resources Copyright Work Management Wikipedia 100

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Probably not yet, but other than search and email (and maybe banners) where CAN you do that? Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

OCTOBER 29, 2010

link] / blog comments powered by Disqus More Subscription Options » Twitter RSS Top 6 Today 1 "FarmVille" Interruption Cited in Baby's Murder 2 35 Entertaining 404 Error Pages 3 When Are Facebook Users Most Active? Anyway, thanks to Mashable for its constant updates, especially about marketing through social networks.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. When you find a pattern, create content to address it. Internal search reports. Have them document EVERY question they receive.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

JUNE 22, 2010

Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. You can’t rely solely on me or any other consultant or agency to turn the tide in your organization. Most B2B companies have fewer customers, so the opinions of each are magnified.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

You may need to engage in some brand anthropology, and have an agency help you find your one thing. Terrific content, per usual. Terrific content, per usual. And for ideas in creating the valuable content your business needs on social media, Jay Baer gives 7 steps to get your message right. [.] Apple = Innovation.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. The trick is coming up with meaningful content that people will want to share, and that brings them back again and again.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

JULY 8, 2010

But be careful—stray too far from what consumers wanted from you in terms of content or frequency, and you’re likely to see your inbox invitation revoked in the form of an unsubscribe. Seth Godin predicted that RSS would kill email. However, if you honor the consumer by asking for permission to send email, you can enter as you please.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

APRIL 8, 2010

Because as a content consumption device, the iPad is simply without peer. Using the iPad to do something as mundane as check headlines on your local newspaper’s Web site becomes a visceral, tactile experience as your ability to touch and move content redefines the physiology of the task. Same with email.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

MARCH 22, 2010

He knows what he’s doing, and I can assure you the content will be solid. Ive founded 5 companies, and spent 15 years running digital marketing agencies. This program is being produced by Mike Stelzner, who runs the successful Social Media Examiner site (where I write monthly).

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

KoMarketing Associates

NOVEMBER 13, 2014

Working at an agency, this can be a very helpful way to quickly identify urgency or the client a specific message has come from. Swayy is a personalized content discovery platform designed to help users uncover the most engaging content to share with their social audience across a number of networks. Google Keep. What Is It?:

Online Marketing 120

Online Marketing Work Management Tools Demand Generation Agencies 120

Webbiquity

JANUARY 10, 2010

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. Video search 101: Marketing and optimization by iMedia Connection. by HubSpot.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

To get a feel for what students are studying in Social Media U, you only need to do a web search because many of the students arent just learning how to, theyre blogging about it too. Dean Whitney, an executive with global digital marketing agency Digitas , also taught a class at Bentley (a hip school?) ReadWriteWeb. RWW Network.

Social Media 100

Social Media Class Web 2.0 Media 100

Biznology

FEBRUARY 14, 2012

The problem with most social media marketing agencies is that we’re fickle. Most message boards have adopted all of the modern conveniences offered by blogs, including RSS feeds, email reminders, email updates, social media share buttons for Google+, Facebook, Twitter, and others.

Social Media 80

Social Media Paid Content Social Marketing Paid Search Agency 80

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. A digital marketing success story.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. A digital marketing success story.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Single Grain

SEPTEMBER 23, 2019

This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Podcasts are growing in popularity.

Product 100

Product Word of Mouth Paid Search Agency Advertising Agencies 100

Convince & Convert

SEPTEMBER 21, 2010

It’s a good choice for agencies, too. Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

SEPTEMBER 23, 2010

Kurrently is a new, free real-time search engine that combines results from Twitter and Facebook in a simple, blazing fast format. Put any search term or combination of terms into Kurrently, and instantly receive the chronicle of RIGHT NOW, with Tweets and Facebook status updates organized by date stamp. that’s a big deal.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165