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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. With the long-awaited (dreaded?)

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5 best TikTok marketing agencies in 2023

Sprout Social

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). 5 top TikTok marketing agencies (with case studies). What TikTok marketing services can agencies offer?

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How to Find the Best CRO Agency

seo.co

Then you may need to bring on board a Conversion Rate Optimization Agency or CRO to address the problem. Why Use A CRO Agency? When you bring on a CRO agency, you are working with a team of skilled, proven veterans of the industry. But some less experienced and legitimate agencies try to do CRO on the cheap and take shortcuts.

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How Web Analytics Can Help You Improve Content Marketing

Marketing Insider Group

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. You can target your content more effectively by using web analytics to understand your audience.

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Best White Label SEO Software Tools for Digital Marketing Agencies

seo.co

They get a small fee for letting you use their tools, and you get to run an SEO agency without doing any of the hard work. With so many options on the market, SEO services can choose the best one and rebrand it to suit their or their client’s needs. Analytics tools. Benefits of White Label SEO Tools. Dashboards.

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10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

Marketing Insider Group

To create the best possible buyer’s journey for your target audience, you must first know them well and understand their behaviors and actions at different touch points. One effective way to build unique experiences for your customers is by using predictive analytics. The predictive analytics industry is growing at a rate of 23.2%

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Mastering the art and science of creative analytics

Martech

In the new analytics landscape, creative execution emerges as the critical optimization lever. The myopic channel focus of media agencies Many would argue that the much-bemoaned chasm between media agencies and creatives in the major European and U.S.