The Marketing Blender
FEBRUARY 27, 2024
The emphasis on a digital-first B2B manufacturing marketing strategy has become crystal-clear. In this discussion, we’ll delve into effective strategies that can transform the B2B manufacturing marketing landscape and ensure a steady flow of high-quality leads. Yet, their steep costs and modest ROI present clear downsides.
The Point
JANUARY 24, 2017
Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.
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KoMarketing Associates
APRIL 27, 2017
Search engine advertising – or PPC – is not typically associated with account-based marketing. However, marketing platforms and tactics continually evolve to provide new ways to nurture customers. As B2B marketers, we face a myriad of challenges unique to this space: More specific buyer personas.
Anyword
OCTOBER 4, 2021
Guest blogging is a great way to increase your agency’s visibility and create thought leadership in the market. That should include networking events, business expos, trade shows; you name it. Google AdWords. Google AdWords is one of the most successful tactics to get new clients in your location.
KoMarketing Associates
FEBRUARY 24, 2015
Trade Show Appointments. In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. It’s clear this recommendation needs to be revisited for both direct optimization and future content marketing initiatives.
Webbiquity
MARCH 19, 2019
So early on, we exhibited at trade shows that people from big companies were attending. We also partnered with other larger consulting companies that had an established presence in the market. Now, this was back when Google AdWords was pretty new. John Sundberg: We generally sell to very large companies.
Hubspot
FEBRUARY 18, 2022
Successful lead generation is, at once, one of the key marks of effective marketing and the fuel for productive sales efforts. Cost per lead is one of the more straightforward, effective metrics for gauging the efficiency of your marketing efforts. Let's say you put $5,000 into a Google Adwords campaign, and it generates 50 new leads.
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