KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Webbiquity

JANUARY 28, 2011

There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Google Instant) and changes within AdWords itself.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

MAY 6, 2013

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. How to Handle the AdWords Ad Rotation Changes by Search Engine Watch. Maximize the productivity of your ad spending?

PPC 100

PPC Paid Search Agency Adwords Tips 100

KoMarketing Associates

DECEMBER 9, 2013

Ad Age partnered with RBC Capital Markets to evaluate Facebook’s reputation among 1,200 Ad Age subscribers. The study was conducted to see how Facebook has changed from an experimental channel where marketers where reluctant to invest into a mature part of the marketing mix. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

ViewPoint

JANUARY 26, 2012

Search engine marketing (SEM) Business buyers today use the Internet as their primary research tool to solve business problems, so search engine marketing (SEM) has become the hottest of the hot.

B to B 120

B to B netFactor Media SEM 120

Golden Spiral

JANUARY 20, 2017

We recently sat down for a Q&A with search engine marketing expert, Chris Turner of ChocolateSEO. Chris, now that we’re starting a new year, why should B2B technology companies add SEM/SEO to their marketing mix?

Paid Search Agency 67

Paid Search Agency Search Marketing SEM B2B Marketing 67

WebMarketCentral

JANUARY 24, 2008

The last post here presented some of the best articles and blog posts on general search engine marketing practices. This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. Give the Google Content Network another try by John W.

Adwords 20

Adwords Paid Content SEM Google 20