Adwords Budget Management Marketing Mix Search Engine Marketing 
ViewPoint
JANUARY 26, 2012
Search engine marketing (SEM) Business buyers today use the Internet as their primary research tool to solve business problems, so search engine marketing (SEM) has become the hottest of the hot. Business marketers spend an average of 18.6%
Marketing Insider Group
NOVEMBER 18, 2010
Too many marketers and business executives still question the value of social media (mostly in private). Inbound marketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies. The ROI of social media programs will continue to be challenged by some executives.
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