The Point

JULY 20, 2018

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. There’s an appeal to the economies of using one landing page across multiple channels, but the requirements are very different. Email landing pages should be short and sweet.

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

The Point

DECEMBER 12, 2014

As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”. Providing ease of navigation.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

The Point

NOVEMBER 10, 2016

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Landing page improvements focused on promoting a specific, tangible offer to drive conversions. billion unique monthly views.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

The Point

JANUARY 24, 2017

Make the call to action an “add to calendar” link or design a custom landing page promoting all your events at the show and how to sign up. Google AdWords – place ads on AdWords using the show name (and variations) as keywords. Offer an additional incentive to people who pre-register.).

Trade Show 100

Trade Show Traffic Demand Creativity 100

The Point

MAY 18, 2016

If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs.

Paid Search Agency 113

Paid Search Agency Adwords B2B Click Rate 113

The Point

JUNE 8, 2016

By leveraging the same offers, message, and creative assets (ex: landing pages) that you already have in place, paid social media ( Social PPC ) can be a natural and cost-effective complement to your lead nurturing campaign.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

The Point

MARCH 16, 2010

At the ad group level, use negative terms that are specific to that particular product group, industry, or landing page, but that might not apply across the entire campaign. Tags: B2B Marketing Google AdWords SEM search marketing paid search PPC.

PPC 100

PPC Keywords Campaigns SEM 100