5 Daily ABM Tasks for Digital Marketing
DemandBase
MARCH 16, 2020
I’m able to look for patterns by sub-segmenting the campaign audiences (by intent score, intent keyword, company size, or other attributes) to determine optimization opportunities, • I compare the performance of my ad audiences against a control group. This can be set up for both Adwords Display and RLSA (Remarketing Lists for Search Ads).
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