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5 Daily ABM Tasks for Digital Marketing

DemandBase

I’m able to look for patterns by sub-segmenting the campaign audiences (by intent score, intent keyword, company size, or other attributes) to determine optimization opportunities, • I compare the performance of my ad audiences against a control group. This can be set up for both Adwords Display and RLSA (Remarketing Lists for Search Ads).

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13 Ways to Make the Most of PPC on a Small Business Budget

Valasys

Every keyword in your account is assigned a Quality Score by Google that indicates how relevant each one is. Organizing campaigns, ad groups, and keywords may boost Quality Scores. Keywords, ads, and landing sites in related campaigns and ad groups will help improve the quality score.

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Facebook Ads Library- What it is and how to use it

Valasys

In 2000, Google launched its first Ad service- Google AdWords. The initial ads consisted of university merchandise and other small companies. . The Application Programming Interference of Facebook Ads provides you to make custom keyword searches of ads from the library. Enter the Keyword . Custom searches .

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Dynamic pricing done automagically

Biznology

The same goes for Google AdWords, each keyword string’s price depending on a myriad of variables including competition for the ad space, quality of the ad, and amount of revenue Google makes off all the clicks over time. But those things are less interesting to me.

Pricing 80
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Become an Expert on Google Shopping, Chapter 7: Diagnose the Health of Your Google Shopping Ads

QuanticMind

You can’t move any merchandise if your ads aren’t showing up! Feed updates that alter keyword matching – A very common culprit is a change to product titles or descriptions in your feed that alters keyword matching. Disparities between your campaigns due to not having a shared sales pixel.

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16 case studies prove ROI of mobile marketing

Biznology

They sold HD related merchandise through a Route 66’s mobile club. ROY’S RESTAURANT : Used a paid search mobile-only campaign that enabled them to budget, bid, target, and track their mobile performance separately from their desktop AdWords campaigns. ROI for the mobile website was 30-to-1.

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The Biggest SEO Blunders of All Time

Hubspot

The year was 2006, and German car company BMW''s German website (BMW.de) was mopping it up in the search rankings with important keywords like "used car.". As it turns out, the company had been using doorway pages to artificially inflate their inbound links and rank higher for competitive keywords.

SEO 28