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5 Daily ABM Tasks for Digital Marketing

DemandBase

I’m not chasing clicks or optimizing CPMs. I’m able to look for patterns by sub-segmenting the campaign audiences (by intent score, intent keyword, company size, or other attributes) to determine optimization opportunities, • I compare the performance of my ad audiences against a control group. ADVERTISING. SITE PERSONALIZATION.

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13 Ways to Make the Most of PPC on a Small Business Budget

Valasys

This post will teach you how to optimize PPC in advertising on a budget so you can focus on growing your company instead of testing it. Every keyword in your account is assigned a Quality Score by Google that indicates how relevant each one is. Organizing campaigns, ad groups, and keywords may boost Quality Scores.

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Facebook Ads Library- What it is and how to use it

Valasys

In 2000, Google launched its first Ad service- Google AdWords. The initial ads consisted of university merchandise and other small companies. . Facebook currently has over 2 billion active users and as a result, has stood out to become an optimal platform through which businesses can discover their target audiences.

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Become an Expert on Google Shopping, Chapter 7: Diagnose the Health of Your Google Shopping Ads

QuanticMind

By now, we’ve covered an overview/review of Product Listing Ads (PLAs) for Google Shopping , keeping your data feed clean , optimizing your Google Shopping feed , structuring your accounts , bidding for Google Shopping and even the advanced tactic of using custom labels. You can’t move any merchandise if your ads aren’t showing up!

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Dynamic pricing done automagically

Biznology

No, Wiser.com has been able to automate the process using big data to automate retail price intelligence, enable dynamic pricing, and ensure price optimization. So, instead of constantly trying to sort out whether you’ve got goldilocks pricing — not too high, not too low, but just right.

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8 Tips to Master Search Engine Optimization (SEO) Best Practices

Salesforce Marketing Cloud

To have your website seen by those people searching online you’ll need to have search engine optimization (SEO) best practices top of mind so your content surfaces for the right readers. Even for skilled professionals, common SEO mistakes can sometimes impact your content ranking, and the rules of the optimization game are often changing.

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16 case studies prove ROI of mobile marketing

Biznology

They cover opportunities from mobile optimized websites, mobile apps, mobile search, mobile ads, MMS, SMS, QR Codes to social media. They sold HD related merchandise through a Route 66’s mobile club. Text the keyword PEEINACUP to the short code 82442 or go to www.peeinacupwinnipeg.ca ROI for the mobile website was 30-to-1.