Adwords eCommerce Keywords Merchandising 
Valasys
JANUARY 23, 2023
Every keyword in your account is assigned a Quality Score by Google that indicates how relevant each one is. Organizing campaigns, ad groups, and keywords may boost Quality Scores. Keywords, ads, and landing sites in related campaigns and ad groups will help improve the quality score.
Biznology
NOVEMBER 4, 2014
The same goes for Google AdWords, each keyword string’s price depending on a myriad of variables including competition for the ad space, quality of the ad, and amount of revenue Google makes off all the clicks over time. But those things are less interesting to me.
QuanticMind
JANUARY 16, 2017
You can’t move any merchandise if your ads aren’t showing up! Feed updates that alter keyword matching – A very common culprit is a change to product titles or descriptions in your feed that alters keyword matching. Disparities between your campaigns due to not having a shared sales pixel.
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