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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

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How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers

Adobe Experience Cloud Blog

” “To me, this sounds like Facebook is inching closer to a Google Adwords approach—a bidding war between advertisers. Even if they’re not advertising or spending heavily, SMB pages have a better chance of being seen if they’re able to achieve a user’s Like. ”— Lisa Marcyes , Senior Social Media Manager.

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Does Google Hate Small Businesses?

Hubspot

So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. This isn't to say small businesses should stop focusing on Google as a marketing engine -- it just means they'll have to work a little harder. provocative, right?

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The Science of Email Marketing « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent.

Planning 100
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Marketing Automation Monday is Here!

The Effective Marketer

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media. SMB usage of Twitter for advertising and promotion has been on the rise in recent years and could be telling about the direction for the network in coming years. The 2 Most Important Google+ Updates of 2013.

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Matter. How SEOs Can Help. Now - Whiteboard Friday

Moz

But we know right now that a serious problem that's plaguing social media and search engines and really just to all information in general is misinformation, information getting out there about what works and what doesn't to try and help stop the coronavirus. Adwords SMB credits. Hire the best writers.