Biznology
JULY 13, 2017
According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016. Because of the digital trail that social media posts leave behind, it is possible to accurately monitor the growth of a campaign from a handful of tweets into a trend. Event tracking.
KoMarketing Associates
SEPTEMBER 16, 2014
Two years ago, mobile became the fastest growing media sector for marketing and advertising, a trend that is likely continuing today, due to smartphone use. In order for marketers to get a piece of this revenue, it’s important to start advertising with your regular PPC provider, like Google Adwords. Mobile is The Fastest Growing Niche.
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KoMarketing Associates
OCTOBER 20, 2015
eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. The trend continues to just over 70% by 2019. It’s Not Just Google AdWords. Wordstream reveals that people in 2014 spent more time on apps than on desktop computers.
Only B2B
JANUARY 18, 2018
According to eMarketer 62.6 For example, buzzsumo free tool to search for trending content or Workstreams Adword performance grader. Content upgrades can be in the form of video courses, ebook, researches, surveys, whitepapers, slideshow or just a PDF download. Case studies are winners too! percent of U.S. But is that enough?
Biznology
OCTOBER 21, 2013
Paid placement for attractive content aims to buck the twin trends of banner blindness and shrinking ad revenues. eMarketer predicts spending on native advertising will nearly double by 2017 in the U.S. eMarketer predicts spending on native advertising will nearly double by 2017 in the U.S.
Webbiquity
JANUARY 2, 2013
The first step to improving digital marketing results is to understand the emerging trends and best practices. e-Strategy Trends ). e-Strategy Trends ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). Earnest Agency ). Marketing Charts ). Marketing Charts ).
NuSpark Consulting
JANUARY 21, 2012
eMarketing Strategies for the Complex Sale. Advanced Google AdWords. One of the best overviews of planning, implementing, and optimizing paid search and display campaigns using Google Adwords. One of the first books to discuss the complex buying cycle of B2B and how to align sales and marketing to engage and nurture prospects.
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