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3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix

KoMarketing Associates

In order for marketers to get a piece of this revenue, it’s important to start advertising with your regular PPC provider, like Google Adwords. According to eMarketer , global smartphone use is increasing 25% just in 2014, which will surpass 50% total smartphone penetration around the world. So what are you waiting for?

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Only B2B - Untitled Article

Only B2B

Case studies are winners too! According to eMarketer 62.6 agency executives generated targeted leads using client case studies posted on the company’s website. For example, buzzsumo free tool to search for trending content or Workstreams Adword performance grader. percent of U.S. But is that enough? Not really!

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The 5 Top Media for Cold Prospecting

ViewPoint

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S.

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Better show up on the first page or go home

Anything Goes Marketing

As I finally get through all of my old email, I found this study on eMarketer in May that basically demonstrates that you better be on the first page of search results or you will probably not be seen. It seems that the number of people that get past the first few pages of search results is less and less since 2002.

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

eMarketing Strategies for the Complex Sale. Advanced Google AdWords. One of the best overviews of planning, implementing, and optimizing paid search and display campaigns using Google Adwords. The books is packed with case studies, practical strategies, a detailed review of the Google Website Optimizer tool. Brad Geddes.

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40 Epic Marketing Insights From Google [Data]

Hubspot

Officially out of beta today , Google's new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. Source: eMarketer, January 2011) Tweet This! Source: Google/Shopper Sciences, Zero Moment of Truth Macro Study, U.S., Source: eMarketer, May 2011) Tweet This!

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

A 2013 study revealed that 28% of respondents admitted to hiding their activities from advertisers -- second only to criminals. A study revealed that only 2.8% Source: eMarketer ). (Source: PageFair ). Source: Pew Research Center ). of participants thought that ads on website were relevant. Source: GoldSpot Media ).