KEO Marketing

APRIL 6, 2016

Google’s recently released analytics suite consists of six products that can be used on their own or together, all of which integrate with AdWords and DoubleClick. Tag Manager, Google Analytics Premium and Adometry have all been rebranded and packaged as part of the suite.

Marketing Analytics Tools 48

Marketing Analytics Tools Analytics Doubleclick Inbound Marketing 48

KEO Marketing

MARCH 16, 2016

Businesses that use Flash-based ads for their Google campaigns will soon be forced to make a change. For some time now, Google has been encouraging advertisers to use HTML5 in their ads, even offering a variety of tools to help marketers with that effort. In the near future, though, that will no longer be optional.

Paid Search Agency 48

Paid Search Agency Doubleclick Ads Google 48

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Sharpspring

SEPTEMBER 8, 2017

Luckily, Google Analytics is here to help. An Introduction to Google Analytics. With Google Analytics, you’ll be able to understand your users on a whole new level, improve your marketing with detailed insights, and use Google’s knowledge to get the most out of your data. Google Analytics Features.

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 55

KoMarketing Associates

DECEMBER 20, 2018

Our team is constantly collaborating and sharing resources they find valuable and even critical to client programs and digital marketing in general. What I loved about AJ’s post was that it wasn’t necessarily about what the Google algorithm is looking for but more so, how Google itself is changing and growing.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Stevens & Tate

MARCH 20, 2020

You’ll also be able to use their DoubleClick Bid Manager. DoubleClick Bid Manager specifically targets viewers who are watching YouTube TV on their TV screens. Google Play Music. Google Play Music is another popular music streaming platform that boasts access to more than 30 million songs. DirecTV Now.

Advertising Agencies 65

Advertising Agencies Advertisements Advertising Marketing Management 65

RebelMouse

JULY 13, 2018

During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform. The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products.

Work Management 52

Work Management Marketing AI Paid Search Agency Google 52

LeadSquared

JANUARY 21, 2014

The attendees of the webinar on ‘Drive Traffic and Generate More Leads with Google Display Ads’ raised a number of pertinent questions related to Google Display Ads and the display network. I want to use Adwords for MAC apps promotion. Desktop level targeting option is not there in Adwords. View the Recording.

Display 52

Display FAQ Traffic Doubleclick 52

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Marketing Attribution 102

Marketing Attribution Enterprise Management Work Management Marketing Management 102

Digilant

JANUARY 12, 2021

Experts no longer question the validity of programmatic marketing or if advertisers use it. Instead, people now look to the future to see how they can work to combat any drawbacks people face to grow programmatic marketing and to help advertisers reach their audiences even better. And what did Google do to combat this?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. Trial/demo requests.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Martech Advisor

NOVEMBER 7, 2019

Where should marketers look today in order to stay at the edge of progress if innovations never cease, asks, Ivan Guzenko, Chief Executive Officer, SmartyAds. It hooked onboard advertisers, marketers, and publishers who served businesses like Microsoft, General Motors, Coca-Cola, and Apple.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

QuanticMind

NOVEMBER 27, 2019

How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. Building an accurate attribution model is more important for digital marketers today than ever before. Marketing Attribution Looks Easier Than Ever. Here’s an overview of the most popular options: Google.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Should either of these happen, what happens to your marketing plan? Just look at the integration of Google+ goodies into Google’s search results. Image via Wikipedia. Antitrust Forces Storm the Castle.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

The Lead Agency

MARCH 15, 2018

What is Blockchain and why should digital marketers be invested in this new technology? How will this affect marketing in the next ten years? Today we’re going to sort through the hype and find out the real reasons why everyone is so excited about Blockchain, and how it may transform digital marketing and advertising.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89

WebMarketCentral

SEPTEMBER 20, 2007

As noted, DoubleClick provides fairly reliable data across those media. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. 1.2%, 1%-2% and 3%-5%.

CTR 20

CTR Adwords Practices Doubleclick 20

Hubspot

JULY 10, 2018

Last month, Google let the world know that big changes were coming to its famed AdWords. Those changes would come in the form of a major rebrand -- and what was once AdWords is now a suite of three separate brands: Google Ads, Google Marketing Platform, and Google Ad Manager. Source: Google.

Google 75

Google Doubleclick Adwords Paid Search Agency 75

Hubspot

JULY 10, 2019

Advertisers now have access to a wealth of granular ad tracking data for every single campaign they run -- so much data, in fact, that most marketers need to spend significant time sifting through dashboards to determine which points actually matter to their bottom line. DoubleClick Ad Tracking.

Doubleclick 52

Doubleclick Paid Search Agency Ads Adsense 52

Hubspot

SEPTEMBER 12, 2016

The ad enjoyed a click-through-rate of 44% -- a number that would make most marketers balk in disbelief today. Marketers needed a way to more efficiently manage their display ad campaigns across multiple websites and report on how users were interacting with their ads. 2010 - present: Marketers find value in native ads.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

Buzz Marketing for Technology

JULY 24, 2008

E-marketing Insight to help arts & non-profit organizations leverage the Internet. E-mail Marketing. General E-marketing. Subway Video and the Next Big Marketing Thing. Patron Technology - the leader in e-mail and online marketing for arts & culture. Posted at 12:05 PM in General E-marketing | Permalink. |.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? How do B2B social media marketing practices differ from B2C companies?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100