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How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded AdWords listings provide an opportunity for the applicable B2B organization to more specifically manage copy associated with priority results as well as drive advertising visibility to key lead generation assets. Implementation of AdWords ad extensions that augment copy and increase space in search engine results.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Pricing: free (but requires an active Google AdWords account). Type in any keyword or phrase and see the top related search terms on Google, Wikipedia, Answers.com, YouTube, Bing, Yahoo!, Also find contact information for domains, successful AdWords ad texts, and negative keywords. ” — Smart Bug Media.

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How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

If you’re new to trying to rank for the keyword “loose leaf tea,” you can see that it’s possible, but the level of competition is tough, based on Google AdWords. Don’t skim your subject – If your readers want a general overview of any topic under the sun, they can consult Wikipedia. It scores 100, the highest possible.

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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

Ben Goodsell explains how to identify top competitors in search, how to use SEMrush to discover how people are finding competitors in search, and how to use the Google AdWords Keyword Planner tool along with Excel to identify search trends and quantify search volume. Fast SEO Competitive Analysis by Search Engine Watch.

Keywords 100
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Is Your SEO Competitive Analysis Misguided?

nDash

Ignoring the Adwords results, featured snippet, and Wikipedia entry, here’s what we’re left with: Vendors like Cisco, Palo Alto Networks, Imperva, Checkpoint, and Fortinet are your main search competitors for this product-focused keyword. Backlink Opportunities. Backlinks play a significant role in SERP rankings.

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Playing the online reputation shell game

Biznology

“Misdirection is a form of deception in which the attention of an audience is focused on one thing in order to distract its attention from another,” according to Wikipedia; and, according to the Wiktionary, redirection is “the automated process of taking a user to a location other than the one selected.”

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3 predictions for online marketing in 2016

Biznology

I know for me, my core competencies are social media marketing , digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. 1) Adaptive Websites. Well, you know how it is, right? The cobbler’s company has no shoes, if you will.