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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars.

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Bing PPC Ads: How They Work (and Compare to Google Ads)

Hubspot

In exchange, the ad is added to the search engine's database, which displays the ad whenever the content matches a visitor's searched keyword. You bid on keywords based on their traffic volume, then your ad is displayed when that keyword is searched, and finally, you pay Bing whenever a visitor clicks on your ad.

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How to do keyword research for SEO and beyond

Sprout Social

It’s common knowledge that keywords help you find a place in search engine results. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. You’ll learn how to identify how keywords on a website are used and conduct keyword research.

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Quick Wins: Choosing Your Keywords

Ledger Bennett

In the digital world, keywords play a role in almost everything. Let’s focus on the role of keywords across Google and standard web pages, as well as talking about a variety of keywords and what they do. Keyword Targeting. Many media channels use keyword targeting or something very close. Google AdWords.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform. Why should you follow her?

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Now boasting 400 million users, as of April 2016, Instagram is a more popular channel than Twitter or Snapchat. Twitter’s ad platform is not as advanced as Facebook. Follower Targeting: Targeting specific Twitter accounts and followers means that you can build lists of industry or regional influencers to create niche audiences.

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The Ultimate Guide to PPC

Hubspot

So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )? The answer is: keywords have become increasingly competitive. This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot.