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Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. They share many of similarities, such as text and display ads, a cost-per-click (CPC) price system is based on the market bids, and similar account architecture. Let’s get started!

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8 Actionable Tips to Optimize Your AdWords Performance Today

Adobe Experience Cloud Blog

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. To boost quality score, reduce cost-per-click (CPC) and, ultimately, increase ROI. Copy is one of the most important elements of your AdWords campaigns.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

In fact, while you may know a lot about PPC, you’ve never actually sat down and documented how you make magic happen with PPC. Today there are so many different PPC targeting options available within Adwords and beyond it. Here’s an overview of how to target your audience with AdWords PPC and social media. Where do you start?

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Understanding Where Your Traffic is Coming From with UTM Tracking Codes

DAGMAR Marketing

Campaign Medium:* Another required component for identifying the medium your URL was used upon such as: email, CPC, or some other method of sharing. This is an optional tag and can be skipped if you have connected Adwords and Analytics accounts that have auto-tagging feature turned on. Looks like: utm_term=homes+for+sale.

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12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

Cost: Free to Google Ads advertisers. This downloadable desktop application, formerly named AdWords Editor, can be used to create, track, and edit your Google ads. You can then export this information into a document which could be shared with their team. Cost: Free with short registration. Google Ads Editor.

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Video ads: Facebook or YouTube?

Vidyard

But videos grab attention and are often seen as easier to consume than a 15 page document. The New Adwords is Video. One of the reasons why most companies today advertise through Adwords is that it’s a pretty cheap method and has good return. Video ads, however, are still pretty advantageous cost-wise.

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A SaaS Marketing Plan for High Growth Companies

Hubspot

If you haven't yet, and before you do anything else, make sure you document this information into buyer personas. While the channels that make the most sense for your business will need to be tested, when done correctly it's possible to lower cost-per-lead and -acquisition. Photocredit: NewsCred.