Adobe Experience Cloud Blog

OCTOBER 25, 2017

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. To boost quality score, reduce cost-per-click (CPC) and, ultimately, increase ROI. You’ll then be asked to provide a campaign budget and cost per acquisition (CPA) goal.

Adwords 134

Adwords Cost per Acquisition Optimization Tips 134

QuanticMind

MAY 11, 2018

In fact, while you may know a lot about PPC, you’ve never actually sat down and documented how you make magic happen with PPC. Today there are so many different PPC targeting options available within Adwords and beyond it. Here’s an overview of how to target your audience with AdWords PPC and social media. Where do you start?

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Directive Agency

MAY 9, 2017

This role is critical in that it allows you to not only increase revenue, but also manage your cost per acquisition in a way that keeps more cash on hand. This person should have a solid understanding of how your financials work, while also have a creative side that allows them to think beyond just the AdWords interface.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85