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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

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75 PPC Influencers Who Are Changing The Game

Atomic Reach

Andrew Goodman is a founder at Page Zero with a goal to bring some structure to the chaotic SEM segment. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. com , Mercantila, and FindLaw, and a frequent speaker at numerous SEM conferences.

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What is PPC? A Guide to the Basics

QuanticMind

A recent study by market-research group Nielsen revealed that American adults now spend more than 11 hours per day watching, reading, or simply interacting with media online, up from nine hours and 32 minutes just four years ago. This may be incredibly time-consuming but it’s the foundation of every SEM program. How does it work?

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Best of 2008: AdWords Tips and Tactics

WebMarketCentral

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords.

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Best of 2008: SEM Landing Pages

WebMarketCentral

Here are a few of the best posts about SEM landing page design from last year. Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads.

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Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

Where can you find the best resources to help pass the AdWords certification exam? What factors should be taken into account when developing a new AdWords campaign? How can the Google AdWords search-based keyword tool be used for competitive research? When is it time to drop or rewrite an underperforming ad?

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inbound marketing training for free

The Effective Marketer

Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. Set goals : this is important for any social media platform that your company is trying to use. and measure it religiously.