The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

OCTOBER 11, 2012

In the process of managing search marketing campaigns for clients, we occasionally run into situations where client management is dictating that their company “own” certain key search terms on Google. At the number one position, conversions (the ratio of clicks to leads) are generally lower and acquisition cost more expensive.

Positioning 100

Positioning Paid Search Agency Cost Google 100

Webbiquity

FEBRUARY 7, 2010

Those that are big ticket, involve multiple decision makers, and are strategic (B2B) or infrequently purchased (B2C) generally see somewhat lower conversion rates from SEM campaigns, but can still be valuable for lead generation, using an incentive for response such as a thought leadership white paper or research report.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

JUNE 17, 2010

Government stuff, on AdWords. Door-busting CTRs, conversion rates as respectable as that lady always sitting in the front row at church, nice ROI. Sweet new white paper to go along with it as well. Two months down the road, the AdWords campaign was in trouble. Post on Google Buzz. Went great.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Biznology

MARCH 26, 2012

But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently. Examples include a free case study, research report, or white paper. This is not news to Internet marketers. Qualifies beautifully.

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

NuSpark Consulting

DECEMBER 30, 2012

Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc. Many new features in Adwords as well as Bing. Conversion Architecture. Test landing pages for conversion. Test landing pages for conversion.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

The Point

MARCH 16, 2010

Conversion rates, for example, the rate at which clicks convert to leads (and a key metric for B2B campaigns), can be improved significantly by reducing the number of irrelevant clicks. In Google, negative keywords can be deployed at the both the campaign and ad group level.

PPC 100

PPC Keywords Campaigns SEM 100

SmartBug Media

NOVEMBER 3, 2020

Of course, on the front end, you can see how they are performing when it comes to clicks and conversion rates. For instance, if a lead downloads your Q4 Travel Industry Outlook white paper, you can add them to your white papers campaign (or you can be more specific and create campaigns for each white paper you produce—it’s up to you!).

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

QuanticMind

NOVEMBER 9, 2017

First, when running SEM for B2B campaigns, you must incentivize your visitors to enter your conversion funnel when they visit your website. Generally, you can help that process along with some kind of gated offer, such as a free white paper report or webinar signup, which gets sent to your visitors after they fill out a lead capture form.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Walker Sands

JULY 23, 2019

Our latest white paper, From Strategy to Launch: 10 Steps to Drive Results with B2B ABM , shares the five essential tools we recommend to help you deliver the right message to the right target at the right time: LinkedIn – With its 500 million-plus business users, LinkedIn represents a treasure trove of potential buyers for any B2B ABM campaign.

Account Based Marketing 40

Account Based Marketing ABM Top of Funnel Budget Programs 40

The ABM Agency

FEBRUARY 19, 2023

For example, if a B2B SaaS organization is targeting large enterprise accounts in the financial services sector, they could create custom case studies or white papers that focus on how their product has helped similar companies in this sector achieve success. What are the types of account-based marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

For example, if a B2B SaaS organization is targeting large enterprise accounts in the financial services sector, they could create custom case studies or white papers that focus on how their product has helped similar companies in this sector achieve success. What are the types of account-based marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Directive Agency

MAY 17, 2017

It syncs right with your Google Adwords and Google Analytics, and visually represents the data that you choose (you can customize metrics to track as well). Higher Conversion Rate. Cost per Conversion – Your total ad spend divided by the amount of conversions (i.e.

PPC 60

PPC Cost per Acquisition Lead Ranking Budget Programs 60

Sharpspring

JULY 21, 2017

A repository of materials supplied as open, editable files so that agencies can rebrand them for use in pitching marketing automation to clients.These materials may include white papers, fact sheets, presentations, feature lists, etc. Most A/B testing is directed toward improving conversion rates.

Marketing Automation Services 43

Marketing Automation Services Marketing Automation Advertising Agencies Paid Search Agency 43

WebMarketCentral

OCTOBER 9, 2007

To optimize the results of a Google AdWords, Yahoo! I've written previously about typical SEM click-through rates (CTR), which are important—balancing your budget against driving as much traffic as possible to your website. Search Marketing or other SEM program, start with best practices in search engine marketing.

SEM 20

SEM Conversion Rate Conversion Adwords 20

Hinge Marketing

SEPTEMBER 7, 2016

This could be as simple as “Register Here” (for a free webinar, perhaps) or “Download Now” (for a white paper or research report or case study).The Search engine optimization is a technique designed to make your content accessible to interested audiences and help key pages on your website rank well in Google. Optimize images.

Copywriting 48

Copywriting Marketing Websites Effectiveness Tips 48

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). Google ranks a site through a variety of factors. Even though copy needs to be optimized for Google and search engines, the writing needs to be written for the customer first. Improved conversion rate. Content Optimization. Link Building.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). Google ranks a site through a variety of factors. Even though copy needs to be optimized for Google and search engines, the writing needs to be written for the customer first. Improved conversion rate. Content Optimization. Link Building.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Directive Agency

MARCH 25, 2020

Conversion Rate Optimization(CRO), or user experience optimization. Discoverability is measured by your company’s ability to be found on Google, or other search engines, at every step of the buyer’s journey. Activation. Take a look at what we found. Discoverability. million users per month, and 2.1 Shopify can gain $12.2

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Anything Goes Marketing

NOVEMBER 16, 2008

Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. For example, if the conversion rate of a Google AdWords campaign is failing as the effort to turn these "inquiries" into MQLs (marketing qualified leads) is too expensive and takes too long, remove it.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Only B2B

FEBRUARY 1, 2023

High quality leads can have subscribed to your blog or newsletter, downloaded a white paper or ebook, or filled out a lead capture form on your website. They could have downloaded a white paper or ebook from your website or filled out a form there. Inbound leads have a 58% higher conversion rate than conventional leads.

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. When working with multiple authors, resources like Google Calendar or Google Docs help organize efforts. Keyword reports from PPC programs: filter this report by conversion rate to find keyword topics PPC demonstrates will historically generate an action.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Conversion actions are not all created equal (e.g. white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1. Not all leads are created equal.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

WebMarketCentral

DECEMBER 29, 2008

Government stuff, on AdWords. Door-busting CTRs, conversion rates as respectable as that lady always sitting in the front row at church, nice ROI. Sweet new white paper to go along with it as well. Two months down the road, the AdWords campaign was in trouble. I was used to people not smoking in my office.

SEM 20

SEM Adwords CTR Search Engine Marketing 20

Webbiquity

JULY 24, 2012

Clearly, Google has been successful at shifting more traffic to paid results (which is where Google earns 97% of its revenue ). That makes AdWords a critical component for any company seeking to dominate the first page of search results. Using both search and Google’s content network right away.

Adwords 100

Adwords Paid Content Cost per Acquisition Cost Per Click 100

Lead Liaison

MARCH 7, 2018

Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. The conversion rate. So the levers for conversion rate are pretty simple.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

NuSpark Consulting

JANUARY 3, 2015

White papers and eBooks are excellent lead generators. People use Google for two reasons: I want, and I need. Your Adwords campaigns need to be as relevant as possible, but we know sometimes it’s not easy because of how people search within the sales funnel. Display advertising is more than just Google. Paid Media.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Webbiquity

DECEMBER 30, 2013

9 downloadable custom Google Analytics reports by iMedia Connection. Google URL Builder: How to Track Links Shared by Razor Social. Writing that “The Google URL builder was developed to support this problem. Know Your Social Traffic With These 3 Google Analytics Powerviews by Search Engine People. To bloggers?

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100

Valasys

JULY 30, 2019

As compared to the search ads, display ads have lower Cost-Per-Clicks (CPCs), lower Click-Through-Rates (CTRs) as well as lower conversion rates. According to a report by SEMrush top performing ad sizes identified by Google were also amongst the most frequently seen ad sizes so far in 2019, i.e. 728*90 & 300*250.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

SnapApp

DECEMBER 4, 2017

In the eyes of Google, newer content is more likely to be relevant than a post from years back, so sometimes updating a post can be as good as writing a new one. . Those days are long gone, and now the first page of Google is wildly competitive. A report by Google shows that businesses typically see 200% ROI from AdWords. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

accelerate agency

AUGUST 4, 2021

This content—which could take any number of forms, including blogging, infographics, white papers, or case studies —gives prospective customers something interesting and insightful to engage with. Inbound marketing can be highly effective in generating leads and boosting conversion rates for B2B companies.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

The Point

JANUARY 6, 2014

Improve SEM conversion rates. It’s a pretty sure bet that Google will change their search algorithms again this year, and SEM practitioners everywhere will tinker away under the hood of their precious PPC campaigns, in a valiant attempt to stay ahead of the curve and the competition. Use more infographics.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

DivvyHQ

JANUARY 15, 2019

Second, we will look at conversion metrics. Goal completions, conversion rate, A/B tests, bounce rate, and exit rate are metrics that will determine if your conversion pathways are implemented strategically. Google defines a session as “the period time a user is actively engaged with your website.”

Marketing Websites 51

Marketing Websites Cost Per Click Lead Scoring Lead Ranking 51

Single Grain

NOVEMBER 6, 2019

This comprehensive how-to guide to Google Analytics for content marketing was updated and expanded to provide even more information. Over 29 million websites are using Google Analytics to track the actions happening on their website. We wanted to solve that problem with the tool that is already in your toolkit: Google Analytics.

Marketing Analytics Tools 96

Marketing Analytics Tools Paid Content Analytics ROI 96

Hubspot

AUGUST 9, 2018

The responsibilities of an SEM specialist include leveraging search engines like Google and Bing to increase website visits, conversions, and revenue through paid advertisements. Conversion Rate Optimization (CRO) Specialist. First, throw your search query in Google. Content Marketer.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

SnapApp

JUNE 2, 2017

Marketing teams adopting an interactive content strategy are seeing higher conversion rates , increased engagement, better quality leads , and a huge impact on ROI. . Instead of your standard white paper download as a call to action for your paid search and social efforts, try taking the same content and creating a quick quiz.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

WebMarketCentral

MAY 22, 2009

Here are three more tips for optimizing results from SEM programs such as Google AdWords. Though the click-through rate (CTR) is generally lower on content than on search, the cost per click is generally lower as well, and conversion rates are often quite respectable. Keep your content network clean.

SEM 20

SEM Campaigns Optimization Tips 20