Why we care about adtech: The complete guide
Martech
MARCH 15, 2022
Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements. Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. Targeting options : The targeting ability of DSPs is more advanced than AdWords due to real-time bidding.
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