Convince & Convert
JANUARY 25, 2016
For one of our clients, we decided to run a test by splitting up our AdWords retargeting audiences in 1–30 day buckets and 31–360 day buckets (image and text ads in separate campaigns). ROAS and RLSA Retargeting. They’re all part of a retargeting case study that almost made my jaw drop. And with the cost being $0.10
accelerate agency
SEPTEMBER 14, 2020
Read the full case study below… About the challenge. The aim was to move from a CPA bidding to a ROAS bidding strategy, this would enable the building society to get more “bang for their buck” from aggregator websites, paid search and paid social activities. . Principality is a Building Society, based in Cardiff, Wales.
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Buffer
FEBRUARY 5, 2019
Remi’s first port of call was Google AdWords, but after a few trial runs with PLAs (product list ads) and search ads it wasn’t really working. But from experimenting with AdWords, Remi came to a realization that changed the trajectory of the business. “ A false start with PPC ads. Blank Tag Co. Now, Blank Tag Co.
Buffer
FEBRUARY 5, 2019
Remi’s first port of call was Google AdWords, but after a few trial runs with PLAs (product list ads) and search ads it wasn’t really working. But from experimenting with AdWords, Remi came to a realization that changed the trajectory of the business. “ A false start with PPC ads. Blank Tag Co. Now, Blank Tag Co.
QuanticMind
JUNE 23, 2019
Advertisers must constantly be on the lookout for ways to improve Adwords performance if they want to stay ahead of the growing competition. For example, say your main goal is to achieve a monthly return on ad spend (ROAS) of 150%. In this case, you’d want to include revenue as an important KPI to monitor.
Directive Agency
MARCH 25, 2020
Unique performance-centric content such as case studies that touch upon the pain points of the target audience. million in organic traffic value, which is the estimated cost to rank for those keywords, based on their CPC in Google AdWords. Gated or semi-gated content that entices users to interact with your company. Activation.
Biznology
SEPTEMBER 7, 2015
Here are 10 case studies of companies that used insights from web analytics and drove ROI. The result are: 1) 89% increase in visits from organic search, 2) 75% increase in registrations from organic search, 3) 30% increase in CTR with AdWords, and 4) 124% increase in ROAS with AdWords. Who does it well?
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