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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. The most expensive keywords in AdWords.

Adwords 152
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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. The most expensive keywords in AdWords.

Adwords 120
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Why we care about adtech: The complete guide

Martech

If you are confused about the differences between DSPs and Google’s AdWords , here are a few key differentiators: The extent of their reach : DSPs can reach over 15 billion impressions a day, a number that AdWords does not come close to. AdWords functions on a CPC model. Pricing : The pricing mechanism is different.

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How to use negative keywords to optimise B2B Google Ads

The Lead Agency

Adding negative keywords can help you avoid wasting money on clicks that are not relevant to your business. It can also help you improve your click-through rate (CTR) and quality score, which can lead to lower costs per click (CPCs). The Lead Agency has worked on a number of successful B2B AdWords campaigns.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform. Joe Pulizzi Joe is the founder of Content Marketing Institute, a leading content marketing resource. Apart from having a great font on his Twitter username, Jordie posts resourceful content on email marketing and automation.

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How To Choose the Right Ad Platform for Your Business

Unbounce

And what are your marketing resources ? Google Ads (formerly AdWords). That’s why Google Ads operates at a higher cost per click: conversion rates are often higher than other social platforms. Your Marketing Resources. Google Ads is reasonably easy to set up if your marketing resources are limited.

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The Ultimate Guide to PPC

Hubspot

Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed. You set your CPC at the maximum price you are willing to pay per click on your ad. Quality Score. Maximum Bid.