Digilant

NOVEMBER 12, 2020

It is no secret that analytics and data-driven measurement are crucial components to brand success. Brands need a transparent view of their marketing efforts to optimize limited budgets. Greater transparency enables companies to make informed, timely decisions about which direction to take with their marketing efforts.

Transparency 52

Transparency Analytics Multi-Touch Attribution Multi-Channel 52

Directive Agency

AUGUST 2, 2018

Today, we’re going to talk about how to reassess your Google AdWords budget. [ Pssst. There’s a lot of tools out there for AdWords budget calculators. What there isn’t a lot of information on is how to reassess your Google AdWords budget. Common Google AdWords Budget Situations We’ve Seen.

Adwords 63

Adwords Budget Programs Google Video Marketing 63

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?!

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Matchcraft

FEBRUARY 9, 2017

Serious marketers know that the secret to successful campaigns is data. That’s the beauty of platforms such as Google Analytics and Google AdWords. You’ve probably put together an image based on buyer personas, purchase data, Google Analytics and more. Know what channels—AdWords?

Ideal Customer Profiles 73

Ideal Customer Profiles Multi-Channel Marketing Analytics Tools Buyer Personas 73

Adobe Experience Cloud Blog

DECEMBER 22, 2016

Author: Johnathan Dane EDITOR’S NOTE: This gi fographic is part of The Marketer’s Holiday Calendar from KlientBoost. Navigating through the analytics behind your pay-per-click (PPC) campaigns can sometimes feel like a maze. Proper Tagging: Which Channels Are Your Visitors Coming From? ” always on your mind.

PPC 48

PPC Multi-Touch Attribution Adwords Multi-Channel 48

ATAK Interactive

JULY 29, 2019

Marketing, promotions, and conversion tools. Site management capabilities. Analytics and reporting features. Magento is so widely adopted, with over 300,000 active online stores and a roughly 8% market share, there are excellent places for teams to find help. Search engine optimization (SEO) features. Amazon Payments.

eCommerce 78

eCommerce Enterprise Management Work Management Marketing Management 78

NuSpark Consulting

OCTOBER 27, 2013

A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. B2B Video Marketing Best Practices. Name a memorable ad in the past.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Adobe Experience Cloud Blog

JUNE 30, 2016

Author: Nate Dame One concern I hear over and over from marketing managers and executives is about accurately and objectively measuring SEO progress and ROI. When you Google your key terms, you are probably not seeing the same results that your target audience is seeing when they search those same words.

Work Management 92

Work Management Lead Ranking Lead Scoring SEO 92

Anyword

SEPTEMBER 29, 2021

AI marketing technologies have been around for a long time, but it looks like they are now achieving critical mass. The demand for AI-based marketing technology is currently about 12 billion USD , and that figure is projected to grow by more than 30% each year to reach 108 billion USD in 2028. It’s AI or die! AI Copywriting Tools.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

ATAK Interactive

JULY 29, 2019

Marketing, promotions, and conversion tools. Site management capabilities. Analytics and reporting features. Magento is so widely adopted, with over 300,000 active online stores and a roughly 8% market share, there are excellent places for teams to find help. Search engine optimization (SEO) features. Amazon Payments.

eCommerce 60

eCommerce Enterprise Management Work Management Marketing Management 60

ATAK Interactive

JULY 10, 2019

Marketing, promotions, and conversion tools. Site management capabilities. Analytics and reporting features. Magento is so widely adopted, with over 300,000 active online stores and a roughly 8% market share, there are excellent places for teams to find help. Search engine optimization (SEO) features. Amazon Payments.

eCommerce 60

eCommerce Enterprise Management Work Management Marketing Management 60

QuanticMind

MARCH 27, 2017

The biggest search engine marketing conference of Q1 is behind us. pictured: Bart Heideman of @google discussing the publisher’s attribution models.). SMX West 2017 – the Q1 trade show that unites search engine marketing professionals with prospective clients and search publishers in Google’s backyard – is behind us.

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Sprout Social

APRIL 19, 2017

ROI has always been one of the most debated topics in the marketing department. The direct link between social media and a new customer might not always be as direct as a Google Adwords or media buying campaign. The problem is some marketers aren’t sure how or where to start when it comes to proving the value of social.

Social Media 104

Social Media Paid Content Lead Scoring Lead Ranking 104

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing. But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing. Search Engine Marketing (SEM).

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

LeadSquared

SEPTEMBER 12, 2014

Take a look at some statistics from LeadSquared’s own Analytics data: 1. A little heads up: This post is a little Facebook heavy – I would soon do a sequel including more social media channels ). b) What are the social media channels they frequent. I have evidence. Create an audience persona. What if you are an outlier?

Lead Generation 52

Lead Generation Social Media Tactics Sales Qualified Leads 52

QuanticMind

OCTOBER 24, 2017

Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. SMX East 2017, Day 1.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Webbiquity

DECEMBER 30, 2013

As the old b-school maxim goes, “you can’t manage what you can’t measure.” ” One of the attributes of the web that marketers love most (and occasionally hate most) is its nearly infinite measurability. 9 downloadable custom Google Analytics reports by iMedia Connection. To PR professionals?

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100

SnapApp

MARCH 2, 2018

As a marketer, you need to know one thing: Are your campaigns actually driving revenue? . The modern marketer's technology stack removes the need for analytics guesswork. Why Attribution Matters for Marketing Directors . What Is Marketing Attribution? . Types of Marketing Attribution Models. Source ). .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. 2) Google Ads Editor.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

QuanticMind

MAY 15, 2019

Accurate attribution is likely more important for search advertising than any other marketing initiative. PPC managers target hundreds or thousands of keywords to reach their audience on search engines. Other marketing initiatives simply don’t have the same volume of attributable data points to work with.

Search Marketing 40

Search Marketing Multi-Touch Attribution ROI Marketing AI 40

seo.co

OCTOBER 25, 2021

Search engine optimization ( SEO ) is multi-faceted and complex. Fortunately in today’s paid marketing, it’s much easier to target waste and bloat by knowing how your PPC ad spend is working (or not). Google Analytics for Link Building ROI: The Basics. But not when it comes to organic search. Social traffic.

Paid Content 98

Paid Content SEO ROI Lead Ranking 98

PureB2B

NOVEMBER 29, 2016

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. The Benefits of Utilizing Marketing Automation Tools.

Marketing Automation Services 67

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 67

PureB2B

NOVEMBER 29, 2016

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. The Benefits of Utilizing Marketing Automation Tools.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

QuanticMind

SEPTEMBER 29, 2016

In the first session of day 2, Google’s VP of Product Management Jerry Dischler ( @jdischler ) and Senior Director of Measurement & Analytics Babak Pahlavan ( @babakph ) shared updates on the company’s new and upcoming product features in the keynote session: “What’s New and Cool at Google.”

Tagging 40

Tagging Marketing Analytics Tools Enterprise Management Work Management 40

QuanticMind

MARCH 23, 2017

QuanticMind wraps up Day 3 of one of the biggest search marketing conferences of the quarter with more sessions coverage from #SMX West, including targeting, brand SEM insights and testing best practices. pictured: @michellemsem ). SMX West 2017, Day 3. Advanced Audience Targeting. Featuring: Austin Denny, @juliavyse , @michellemsem.

PPC 40

PPC Optimization Paid Search Agency Funnel Advertising 40

Brandpoint

JUNE 24, 2021

If you spent $1000 in a year on marketing efforts and acquired 500 customers, the CAC is $2. It will also help you plan and budget your marketing costs. CMI: Content Marketing Institute. ” CMI also puts on the annual Content Marketing World event, the largest of its kind. .” CMO: Chief Marketing Officer.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Brandpoint

MARCH 4, 2019

The PESO model is a powerful way to integrate PR and marketing strategies to reach and convert your audience at every channel and every stage of the sales funnel. While the PESO model is often applied to higher level marketing activities and campaigns, it can also be executed for much more granular efforts such as product launches.

Lead Ranking 54

Lead Ranking Multi-Touch Attribution Top of Funnel Product 54