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Should Your Content Be an Infographic?

Brandpoint

Infographics encompass many styles to get ideas across, combining fascinating data and statistics with eye-pleasing design, as explained by Val Turgeon in this article on the Brandpoint blog. Brandpoint encourages clients to develop infographics that are informative and educational vs. advertorial. What makes a good infographic?

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How to Market to Millennials

Onalytica B2B

Here are some facts, statistics and characteristics of Millennials and how brands can adapt their marketing efforts to accommodate this unique generation. They’re spending 25 hours a week online; a statistic which previous generations may find unfathomable. USER-GENERATED CONTENT.

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The Dark Future of Native Advertising

Digital B2B Marketing

Making that statistic even worse, as Doug Kessler recently pointed out, this content often isn’t clearly labeled. Many visitors aren’t bouncing because of a sponsored content, advertorial or marketing disclaimer. They are bouncing because the content is that bad before they even get to scrolling.

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Copywriting Do’s and Don’ts for Native Advertising Campaigns

Outbrain

For shorter character limits, focus on directness; for longer advertorials, be creative about including anecdotes, testimonials, expert quotes, and more to better engage your audience. With that in mind, your copywriting should suit the format of your ad. Don’t: Exaggerate or use misleading headlines.

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What Is Native Advertising? Here’s Everything You Need to Know

ClearVoice

The results are far better than your father’s newspaper “advertorial” that readers learned to tune out years ago. Ultimately, this native experience was filled with rich nuggets of information surrounding female incarceration (animations, shocking statistics, video interviews with former inmates, etc.)

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The Good and Evil of Native Advertising

Hubspot

Since the early 1900s it’s been around in the form of advertorials, sponsored radio shows, and even infomercials. The statistics point to native advertising’s continued growth. Native advertising is hardly new. In the 2010s, native advertising as we know it took off, with sites like Buzzfeed pioneering the way with sponsored content.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Social Media Statistics for B2B Marketers , June 21, 2010. B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. Statistics.