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Infographic: A Brief History of Content Marketing

Contently

In 1895, John Deere published the first issue of The Furrow , an agricultural magazine that published print advertorials. The Furrow is still in print today, making it not only the pioneer example of content marketing, but the longest running branded magazine in publication.

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Content Marketing Tools Series #4 Outbrain

Ambal's Amusings

Outbrain promotes almost all types of content - videos, advertorial, corporate blog posts, positive product reviews and conversations about your brand. Slate : An Online magazine of news, politics, and culture. Brainshark: Online and Mobile Video Presentation Tool. 2012-03-27T06:01:00Z. 2012-03-27T06:01:00Z. MicrosoftInternetExplorer4.

Tools 100
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What Is Earned Media?

ClearVoice

Earned media is when a writer, producer, journalist or another influential person discusses a product, individual or company through their preferred media. It is earned because it caught the media professional’s attention and they decided, on their own accord, without payment, to feature the product, person or brand.

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Change or Die | Fast Company

Buzz Marketing for Technology

But severe heart disease is among the most serious of personal crises, and it doesnt motivate -- at least not nearly enough. Advertorials: Act Fast. But Eisner proved incapable of seeing through the idea, essentially refusing to share any real power with Ovitz from the start. What works? Find People. Find Groups. Find Blogs.

Companies 100
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Advice From Women Writers on How They Built Their Freelance Empires

ClearVoice

Like most budding wordsmiths who grow up paging through magazines, I used to dream of being at the top of a masthead. Finally, she had a space to share her unique perspective, and a place to display her personality. Finally she landed what she called her dream job: an assistant editor gig at Woman’s Day magazine.

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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

You fine tune and target your conversations so that they hit home with the right person at the right time. I spotted a family style magazine at the hair dressers one day, and decided to buy a half page advertorial. You show examples of the results for that person (this creates hope and desire).

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3 Ways You Can Leverage Content Marketing in Your Sales Automation

Scoop.it

The roots of content marketing have been around since before the Internet – with what is now called the “advertorial.” That is when a company writes an article and pays to place it in a newspaper or magazine. Content marketing as it is typically used today is the Internet version of the advertorial.