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How to Market to Millennials

Onalytica B2B

USER-GENERATED CONTENT. THE FACTS: Millennials hold a natural scepticism towards brands, therefore traditional advertising and branded content is not guaranteed to resonate and be effective. However, 84% of Millennials are influenced by User-Generated Content (UGC) and 73% say it’s important to read others’ opinions before purchasing.

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7 Companies That Should Buy Medium, Because Why Not?

Contently

It’s time to panic about another social network. In Williams’s estimation, the company’s Outbrain-esque ad structure to push advertorials on people contributed to a “broken system” of ad-supported media. We’re all staring into the great unknown. This sucks because I love Medium. Salesforce.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion. Content Coverage.

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How to Make Money on Instagram (Without 10K Followers)

Optinmonster

Instead of using your content as real estate for brands, you’ll want to get as much of your crowd to engage with your own content as possible. What really moves the needle is creating conten t that’s so creative and interesting that it outshines the content your competitors are posting. It’s not that hard.

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What Is Content Syndication: Everything You Need to Know and How to Do It

Scoop.it

Content syndication is one of the most effective ways marketers drive traffic to their content online. In this guide, we’ll walk you through the basics of content syndication: what is it, why to do it, and how to go about incorporating it into your content marketing strategy. What is content syndication?

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4 Ways to Optimize Facebook Ads to Skyrocket Your Conversions

Convert

Image via We Are Social. Compared to other social networks, the reach of Facebook Ads is unparalleled. You can drive qualified traffic to your website or social media pages through Facebook Ads. When you serve on-point content, your conversions are bound to increase. Why do you need to optimize your Facebook Ads?

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. June 8, 2010.