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How Print Publications Impact B2B Content Marketing Development

KoMarketing Associates

Even print-based advertorials, where the intent should clearly be understood as promotion, were considered of higher quality (at least by those surveyed), than all but one of the four forms of digital publication choices offered. Here are a few ideas to consider: Connect with PR-Based Media Relations Initiatives.

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What Is Earned Media?

ClearVoice

As the name suggests, a PR executive has relationships with members of the media and continuously pitch their clients to be included in various publications, news shows, podcasts and more. Additional earned media definitions, according to PR professionals. “It’s You have not paid to be mentioned.

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What Is Off-Page Optimization?

ClearVoice

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Add some marketing and PR. Up your digital PR strategy to get quotes in articles on high-quality sites, etc. What is off-page optimization?

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Is Starbucks’ “Upstanders” Honest Digital Storytelling or a Marketing Stunt?

Content Standard

Starbucks has launched a new digital storytelling series with an eye on positive human experiences—a move it insists is about bridging a journalistic gap, not marketing or PR. “It’s not a marketing gimmick; it’s not PR.” ” Positivity in Branding.

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B2B Video Marketing Done Right

KoMarketing Associates

It’s an asset in PR kits developed to promote new product launches. Sure, but videos of this type can introduce a dramatic element, document a milestone, and be a great content asset when pursuing media mentions through PR. PR videos can make them aware. It adds value as an asset in the new customer onboarding process.

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How to Get Quick Results With SEO Sprints: The DriveSafe Case Study

Moz

In this blog post I will show you my framework to do SEO sprints. Doing some research, I discovered that positions three and four for this query had CTRs of 1.1% Have you tried to convert mentions to links months after a PR campaign ran? Some advertorials are duds. How high do you think their CTR is? The results.

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. There is no editorial calendar or story board in place with 99% of blogs.