Adobe Experience Cloud Blog

FEBRUARY 19, 2016

Author: Mike Tomita Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. But first, you need to understand how you can effectively measure the ROI of digital advertising. .

Paid Content 48

Paid Content ROI Advertisements Advertising 48

Contently

JANUARY 6, 2017

According to Neil Dahlstrom, John Deere’s manager of corporate history, the publication was a pure advertorial in its earliest days. I uploaded one edition from 1901 to Contently Document Analytics here , and another one from 1903 here.) ” Sure thing, John, let’s roll! .”

Content Marketing 151

Content Marketing Advertorials Work Management Content 151

LeadsRX

MARCH 21, 2022

Data is great, but this agency rep enjoys making sense of the analytics so his clients can improve marketing performance. To Calvin Lathan, data from marketing analytics is a gold mine of information that helps Hybrid Media Services’ clients use their advertising and marketing budgets to the best of their abilities.

Advertising Agencies 87

Advertising Agencies Multi-Touch Attribution Paid Search Agency Analytics 87

Navigate the Channel

SEPTEMBER 13, 2023

Say your B2B marketing company hides analytics from clients, creating a black box. This would make it extremely difficult for B2B customers to calculate their ROI among other measures of success for their campaigns,” according to Forbes. Forbes takes that further as an example in B2B marketing.

Trust Marketing 65

Trust Marketing Content Marketing Ad Building Tips 65

seo.co

FEBRUARY 14, 2023

Obviously, budget-conscious clients aren’t the most lucrative ones, but it’s worth trying to appeal to them, especially if these limited runs produce a high return on investment (ROI). You’ll need to produce onsite content, build offsite links , build new pages, repurpose old pages, and publish advertorials.

Marketing Budget 80

Marketing Budget SEO Service Product 80

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convert

NOVEMBER 25, 2020

Facebook’s advertising platform offers robust analytics about audience engagement on Ads. Most people who use tools for Facebook marketing are able to optimize their advertorial campaigns without much hassle. The ad produced a 32% higher return on investment (ROI) than any of their other campaigns. What’s more?

Facebook 119

Facebook Optimization Ads Conversion 119