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Measure the ROI of Digital Advertising Beyond Revenue Impact

Adobe Experience Cloud Blog

Author: Mike Tomita Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. But first, you need to understand how you can effectively measure the ROI of digital advertising. .

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SEO Sprints: How to Productize SEO Services

seo.co

Obviously, budget-conscious clients aren’t the most lucrative ones, but it’s worth trying to appeal to them, especially if these limited runs produce a high return on investment (ROI). You’ll need to produce onsite content, build offsite links , build new pages, repurpose old pages, and publish advertorials.

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4 Ways to Optimize Facebook Ads to Skyrocket Your Conversions

Convert

You can really stretch your marketing budget by investing in ads. Facebook’s advertising platform offers robust analytics about audience engagement on Ads. Most people who use tools for Facebook marketing are able to optimize their advertorial campaigns without much hassle. What’s more? Let’s get started.

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What Is Paid Media? Definition, Types, Process with Examples

Martech Advisor

To effectively use PPC, you will first need to identify the relevant keywords and ensure the bid amount is reasonable enough not to impact your return on investments negatively. This type of ad also includes advertorials that inform and influence conversions. Learn More: How to Optimize Paid Search with Google Analytics.