Advertorials, Analytics, Multi-Touch Attribution and ROI

Measure the ROI of Digital Advertising Beyond Revenue Impact

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

Author: Mike Tomita Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. But first, you need to understand how you can effectively measure the ROI of digital advertising. .

Paid Content

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Marketing Analytics: Getting a Charge Out of Helping Advertisers Excel

LeadsRX

MARCH 21, 2022

Data is great, but this agency rep enjoys making sense of the analytics so his clients can improve marketing performance. To Calvin Lathan, data from marketing analytics is a gold mine of information that helps Hybrid Media Services’ clients use their advertising and marketing budgets to the best of their abilities.

Advertising Agencies

Advertising Agencies Multi-Touch Attribution Paid Search Agency Analytics

B2B Marketing Zone

Measure the ROI of Digital Advertising Beyond Revenue Impact

Marketing Analytics: Getting a Charge Out of Helping Advertisers Excel

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